3ds Max is a powerful and flexible tool that allows you to create high-quality designs with complete artistic control. Create massive worlds in games. Visualize high-quality architectural renderings. Finely model interiors and objects. Animation and VFX can bring characters and features to life. The Arnold renderer is a rich experience that can handle complex characters, scenes, or effects. You can save time by using centralized creative tools to interactively mix light, color, and apply lens effects to the rendered image. With intuitive controls and an artist-friendly user interface, you can work faster. You can quickly create high-quality renders and variations and iterate faster. 3ds Max allows you to automate your workflow, which means you can spend more time on creativity. 3ds Max can be used as a compute engine for scaling content production. Accessible APIs make it easier to extend the built-in workflows.