You can reach individual customers with hundreds of features that will help you create relevant content. These include basic email marketing tools, to advanced cross-channel campaign functionality, and even sophisticated email marketing tools. To gain a single view of your customer, connect data from multiple sources and devices. To get to know your customer and drive growth, capture and activate first-, third-, and fourth-party data. Use Einstein and data to orchestrate every interaction using the power of AI. Listen, interpret and respond to customer intent. Then, deliver personalized communications in a trusted manner. Real-time, two-way engagement, from awareness to advocacy. At scale, dynamically deliver the best action for each person. Google Analytics 360 is an exclusive partner that allows you to measure marketing effectiveness across all digital channels and devices using AI.