Amazon Pinpoint is an outbound and inbound marketing communications platform that is flexible and scalable. Customers can be reached via email, SMS push, voice, and push. Amazon Pinpoint is simple to set up and use. It is flexible enough to be used in all marketing communication scenarios. Segment your audience to find the right customer, and personalize your messages with relevant content. Amazon Pinpoint measures the success of your communications by measuring delivery and campaign metrics. Amazon Pinpoint grows with you, and can scale globally to millions of messages per day across all channels. Just a few clicks on Amazon Pinpoint and you can start immediately. Amazon Pinpoint is versatile for bulk, transactional, and marketing communications. The console allows marketers to design, organize, and run campaigns visually. Developers can use the Amazon Pinpoint APIs to send messages, schedule campaigns, track web and mobile activity, and more.