Best eCommerce Personalization Software for Segment

Mapp enables marketers to create personalized customer experiences using our advanced SaaS platform, Mapp Marketing Cloud. The platform harnesses the power of AI-driven digital analytics and marketing automation to collect, unify, and analyze customer data, transforming it into actionable insights. This allows businesses to trigger highly targeted campaigns across multiple channels, including email, SMS, app, and websites. With its comprehensive set of tools, Mapp helps marketers optimize their efforts, ensuring that each interaction is relevant and engaging for their customers. The platform's flexibility makes it suitable for businesses of all sizes, empowering them to deliver consistent, personalized experiences at scale. By leveraging Mapp, organizations can deepen customer relationships and increase conversion rates with precision.

ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.

We know that the right recommendations can create a memorable customer journey and build customer loyalty. Our next-generation AI allows you to instantly anticipate your customers' needs and wants using anonymized user data. Your customers can now stop searching and start finding. Our recommendation platform is built using a proprietary AI algorithm, and a next-generation API that we designed to work together. This allows any part of your business to easily integrate into our platform and generate the best recommendations. Recommendations must keep up with your evolving and growing business. Our platform allows product and business teams to quickly update inventories and catalogs using our platform. It's easy for your development teams. Our platform allows personalization to be as simple and intuitive as possible. We don't need any personal data to create tailored experiences.

Remark transforms the traditional in-store experience into a digital format by utilizing AI personas trained through genuine expert interactions, allowing them to effectively guide, tailor, and enhance each shopper's journey in real-time. When visitors engage, they interact with context-aware assistants capable of fulfilling requests such as changing sizes, modifying shipping addresses, or recommending related products directly on the website, thereby reducing friction and minimizing support queries. Each interaction contributes to a continually expanding knowledge base that enables personalized adjustments to on-site content, including titles, descriptions, and specifications, all informed by factors like conversion rates, search terms, UTM tags, user browsing patterns, and geographic location. Additionally, dynamic blog posts present expert insights as content ready for publication, while seamless integrations allow for immediate actions regarding orders, inventory management, CRM, and other relevant systems. The platform also includes robust enterprise-level features that allow for customization of data retention, redaction, and encryption policies, as well as ensuring detailed role-based access control and maintaining secure, unalterable audit trails. This comprehensive approach not only enhances user experience but also ensures that data is meticulously managed and protected at every stage.

Meet Insider is the first integrated Growth Management Platform (GMP). It offers a wide range of features across the sales funnel, from Acquisition to Activation, Retention and Revenue. It also leverages real-time predictive segmentation powered with AI and machine learning capabilities. GMP is built on a single data layer and is simple to implement. GMP makes digital marketers' lives easier and helps them to drive growth and loyalty for brands. GMP has a simple, intuitive interface that makes it easy for marketers to use. Marketers can focus on their work and not worry about technology and inefficiency. GMP maintains high engagement on the platform by using active communication widgets like tooltips, toasters and pop-ups to speed up operations.

Improve customer experience Our A/B testing, full stack, and personalization platform give marketers, product teams, developers, and designers the power to increase engagement and conversion. For every type of team, intuitive A/B testing and personalization options. One platform for all of your A/B testing and full-stack personalization needs. Teams can securely leverage data with HIPAA, CCPA and GDPR capabilities. Without affecting performance, you can test copy, design, and entire pages across all channels and devices. There are unlimited variations. Developers are welcome, but not necessary. You can confidently roll out new features. Your mobile apps can be instantly updated. You can run experiments in real time anywhere in your tech stack. Every visitor should have an individual experience. Use AI to deliver relevant messaging and products to every customer, based on Kameleoon Conversion Score.

Enhance the user journey with an intuitive machine learning solution designed to boost conversion rates. LiftIgniter serves as a comprehensive platform that personalizes every facet of the customer journey. By utilizing real-time machine learning, LiftIgniter ensures that users receive pertinent and timely recommendations while safeguarding their privacy. Make sure both new and returning customers are presented with relevant suggestions instantly. Tailor recommendations to fit the unique aesthetic of your brand, while also preventing users from encountering outdated or previously acquired items. Set up placement rules swiftly to direct visitors towards the content that aligns best with their interests. Experience a rise in cart values and conversion rates by up to 15% within just two weeks. Take advantage of ML-driven personalization to enhance basket sizes and revenue. Foster a one-to-one marketing relationship through customized recommendations, thereby converting a greater number of customers and enhancing overall satisfaction. Ultimately, leveraging this powerful tool can transform the way customers interact with your brand and drive significant business growth.

IWith your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.

Transform your customer insights and content data into instant, intelligent interactions by utilizing experimentation and personalization APIs designed for MACH solutions. By leveraging Ninetailed, you can enhance your revenue from existing traffic through the creation, testing, and assessment of user experiences. Our Personalization API enables you to tailor experiences for your website visitors swiftly and effectively, maintaining high performance and reliability throughout. Effective personalization plays a crucial role in guiding customers towards what they need before making a purchase, ultimately boosting conversion rates. Customers who experience personalized shopping journeys tend to purchase more items and increase their spending per transaction. Cultivating a dedicated and loyal customer base is essential for the long-term success of any e-commerce venture, and personalization serves as the driving force behind this objective. By implementing these strategies, businesses can not only enhance customer satisfaction but also foster deeper connections that lead to repeat purchases.

Enhance your learning experience through immediate copy optimization, version control, and effortless experimentation without coding. Refine every aspect of your product copy, including email subject lines and preheaders, to boost open rates with highly personalized subjects while minimizing costs through concise snippets that are mobile-friendly. Capture attention with stylish push notifications on the lock screen and elevate your visibility in search results by utilizing the latest keywords. Effortlessly create and modify copy variations, initiating tests with a single click and no need for redeployments. Seamlessly incorporate your content into AB personalized frameworks, allowing real-time adjustments tailored to users, while obtaining an objective evaluation of all generated copies to refine future iterations based on experimental findings. Safeguarding your brand identity is our top priority; we initiate our algorithm with your unique brand voice and style during a one-time setup. Additionally, you retain the choice to review every piece of content presented to users before it undergoes the optimization process, ensuring complete control over your messaging strategy. With these tools at your disposal, you can confidently engage your audience and refine your communication.