diDNA is an ad management platform that is accessible to all those involved in the supply side of the advertising ecosystem, including publishers and adtech partners. Maximize ad revenues through a holistic approach that includes core adtech, access to 70+ demand partner and a dedicated team. The results speak for themselves: 95% fill rates and 98% viewability, 100-150% increase in ad revenue, $5 average RPM and improved site load times. All this combined with transparent, real-time reporting that is practical and easy to use. All you need to optimize your digital advertising inventory with brand safety features, proprietary ad technology and premium demand. diDNA is an enterprise ad management platform. It optimizes all digital inventory for publishers using proprietary core technology. Our rules engine uses machine learning and artificial Intelligence to support publishers and generate maximum ad revenue. This simplifies the process.