Adelphic provides marketers with a holistic view of their audience using your customer data and Viant's 1st- and 3rd-party data. This allows them to make better media decisions and investments. Match your customer data with 250 million registered users to quickly forecast, manage, target, and manage new segments. Intelligent lookalike modeling allows you to define audience segments using known attributes like demographics, purchase history, web browsing activity, or other information. Fully integrated platform links devices and offline activities to real people, allowing you to seamlessly execute and measure your campaigns. Advertisers can run programmatic media campaigns across all devices with our self-service DSP. This eliminates the need to worry about data loss and modeling techniques. Adelphic, unlike other DSPs, is powered by first party data, which allows for the precise targeting of people-based targeting.