Best Digital Analytics Tools of 2024

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

Get to know your customers. Gain a deeper understanding about your customers. Google Analytics provides all the tools you need to analyze data in one place. To better assess the performance of your marketing, content, and products, you need to understand your site and app users. To get the most from your data, use Google's unique insights or machine learning capabilities. Analytics can be used with Google's publisher and advertising products. This allows you to use your analytics insights for reaching the right customers. Easy-to-use interface makes it easy to share and process your data. You can also share reports. Analytics intelligence, detailed reports, and many other features will help you get the most out your data. You can easily access data from other Google solutions while you work in Analytics. This streamlines your workflow and saves time. Get deeper insight into how users interact with your site through Google Ads campaigns.

Inspectlet records videos of visitors using your site. This allows you to see every action they take. You can see every mouse click, scroll, click, keypress, and mouse movement on your site. You won't need to wonder again how people use your site. You can see exactly what users are searching for and how they use your website. You can increase your conversion rate by understanding their mindset. Find out where visitors are confused and what is grabbing their attention. Inspectlet's advanced filtering capabilities will allow you to locate exactly the visitors that you are interested in watching. You can find videos of AdWords visitors who bought something on your website by selecting a few checkboxes. Our funnel analysis tool will show you recordings of people who added items to their cart but did not proceed to checkout. You can cut and dice your data as you wish.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

#1 Google Analytics Plugin for WordPress, Simple and Powerful. MonsterInsights is the best Google Analytics plugin for WordPress. These are the features that make MonsterInsights one of the most user-friendly WordPress analytics plugins. With just a few clicks, you can set up universal website tracking across devices or campaigns (without any code). Your website analytics report can be viewed right from your WordPress dashboard, providing actionable insights. You can see real-time stats from WordPress, including who is online, what they're doing, and much more. 1-click Google Analytics Enhanced eCommerce tracking for WooCommerce and Easy Digital Downloads. You can view detailed statistics for each page and post, so you can see which pages and posts are most popular. Our link tracking software automatically tracks clicks on affiliate links, banner ads and other outbound hyperlinks. Google Analytics automatically makes it compliant with GDPR, and other privacy regulations.

Supermetrics is the most trusted marketing data engine for cross-channel data Reporting and crunching. Supermetrics allows marketers to independently access all their data. Marketing data from different platforms can be transferred to their favorite tools, such as Google Sheets. Google Data Studio and other BI tools. Supermetrics is a code-free solution. No Programming skills are required or integration work. Supermetrics' mission it to make actionable data more accessible for marketers. They can freely analyse and report data from different sources in the unique ways that they choose. You will. We believe that no one-size-fits all approach to data management is feasible in today's data-driven world. Solutions are no longer relevant. Better access to data is available for non-technical users. For data usage to be meaningful, professionals are required.

Create products that lead to outcomes Amplitude is a product intelligence platform that helps teams engage, convert, and retain customers. Amplitude is a tool that helps teams build digital products. It allows them to better understand customer behavior, deliver better experiences, and retain more customers. Get a better understanding of your customers' experiences with your digital products. Teams can ship faster, measure impact and visualize user journeys. Personalize product experiences to increase engagement, conversion, loyalty. Product intelligence provides teams with the data and insights they need in order to create great product experiences. It can also be done at scale. Self-service analytics can be used to analyze what happens and why. To make quick changes, align on decisions and integrate your existing workflows and tech stack.

This is the ultimate funnel tool for marketers who want high-profit funnels. It can also be used to sell funnels as a service and keep clients happy, paying longer. Funnelytics is your secret weapon for mapping funnels and calculating the stats that make them profitable. It also delivers clear, easily-understand data to back up your results. You can't trust your clients with unclear, murky funnel plans. Optimizing funnels is not as easy as throwing ideas at the wall. Without the data, it's impossible to know what the data says. Getting your clients and team on board is key to launching quickly. Using custom graphs and spreadsheets to prove that your funnels work. Launching funnels without knowing the numbers you need (or what it takes to make a profit). Analytics that don’t tell you what works and what doesn’t.

It's a fact: Users don't want to be tracked, and a surprising number of them block JavaScript-based tracking. This problem affects any web analytics product that requires JS-based tracking. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. Even if your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by organizations of all sizes to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Key Reporting Features - Standard web analytics reports (Browsers, Platforms, Pages, IP Addresses, Organizations, etc.) - Documents - Marketing Campaigns: inbound and in-site - Impressions & CTR - Email Opens - Site Search - Usage Costs - Broken Links - and a lot more! Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

SessionStack uses cutting-edge session recording technology empowered by AI to form a Digital Experience Analytics platform. This platform aids e-commerce businesses in pinpointing customer obstacles, drop-off points, and untapped conversion prospects. The platform's insights speed up the optimization of the overall user experience by leveraging data-driven optimization of conversion rates. Our proprietary machine-learning models cater perfectly to e-commerce decision-makers aiming for revenue maximization. SessionStackAI combines qualitative and quantitative user data to fuel a comprehensive overview of website or mobile app interactions. With its auto-capture features and extensive retrospective data, the platform ensures a thorough analysis, detecting any friction points or new conversion possibilities in real-time.

Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools and services to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. When ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically. For maximum visibility, Geckoboard has ‘Send to TV’, allowing you to pair your account with a browser on a large screen or TV, and pick which dashboards you’d like displayed on there. It can even loop through several dashboard on one screen. We’ve got easy-to-follow instructions for how to achieve this in an afternoon using affordable off the shelf hardware.

CUX in nutshell: ✔ User Behavior Analysis ✔ Experience Metrics ✔ Goal-Oriented Analysis ✔ Conversion Waterfalls ✔ Entire Visits Recording ✔ Heatmaps ✔ Pre-analysis & Alerts ✔ Auto-capture Events ✔ Retroactive Analysis ✔ 100% GDPR-compliant ✔ Data stored in EOG ✔ SSL secured

In order to get a complete view of customer/account-level journeys, understand attribution, and uncover cross-functional business insights, event data is often duplicated and exported from product analytics solutions to the data warehouse. This creates inconsistent data between two platforms: siloed product analytics solutions and SQL/BI tools running on the data warehouse. Adding to the challenge, BI tools are not even designed to explore and derive insights from event data. NetSpring offers a single self-service tool for product analytics with BI-style ad hoc visual exploration, working directly off the data warehouse as the single source of truth. Key Benefits: - GTM Teams: Self-serve answers to the next business question without worrying about data availability - Data & Analytics Teams: Support GTM teams with governed, self-service tooling - C-Suite: Leverage the data warehouse (source of truth) for consistent results and to avoid data duplication, reverse ETL, and security issues Key Capabilities: - Self-Service: Rich library of behavioral analytics templates - Analytical Power of BI: Self-guided ad hoc visual exploration - Warehouse-Native: Rich business context with no data duplication

Google Analytics alternative that puts YOU in control Privacy-first web analytics that allows you to understand your audience and win new clients. Wide Angle Analytics provides a complete picture of your website visitors, and what keeps them interested. A winning combination of GDPR compliance, privacy-first approach and unfair Adblocking avoidance makes for a winning formula. Powerful web analytics with business-grade features. Unmatched reliability, performance, customization, and tailor-made for you business. With a focus on privacy and the law, powerful web analytics. You can see the whole picture of your marketing efforts while respecting the law and user privacy. With business-grade support, powerful web analytics. Respective GDPR compliance. The EU is home to the entire infrastructure. German-made and locally supported. Data processing agreement that protects you business. You can choose to use cookies or not.

Flowpoint is a web analytics platform which analyzes users' websites and makes recommendations for technical and UX improvements to increase conversion rates and optimize SEO.

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively Optimize user experience, Drive growth, and Enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads enhance experiences, and gain a digital edge. ▶︎ Analyze: Get Insights and Enhance Your Strategy • Heatmaps: See user interactions and optimize for engagement. • Recordings: Understand behaviour with session recordings, and uncover improvement opportunities. • Dashboard & Reports: Access a dashboard with reports to track metrics and make data-driven decisions. ▶︎ Connect: Unleash the Power of Real-time Engagement • Forms: Gather info from site visitors via customizable forms, creating leads for growth. • Live Chat: Connect effortlessly with your audience, offering instant support and building rapport. • AI-Powered: Personalized customer assistance and automated interactions. ▶︎ Convert: Streamline your Sales Process • Website Visitor Tracking: Monitor visitors and make informed decisions. • Identify Anonymous Visitors: Discover company details for targeted outreach.

Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

LeadLander allows you to identify anonymous website visitors. LeadLander, one of the most trusted website visitors analytics' tools in the industry, has some key features. LeadLander's intuitive dashboard design makes it easier to make better decisions. You can quickly see who is visiting your website, including the most recent visitors and, in some cases, individual visitors. LeadLander gives you detailed information about each visitor to your website. This includes their journey through your pages and company details such as website, address, and phone number. This information provides sales, business development, marketing, and sales teams with powerful insight that allows them to focus on prospecting and follow-up initiatives to maximize sales opportunities. To validate the success of your outbound and inbound marketing efforts, you can identify the pages that are most visited by your website visitors.

B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Automate your Web Analytics. Canecto is a smart alternative to using a digital agency to do your analytics or hiring one. Learn how your site generates revenue for you and what your best options for improvement are: - Advice about the best site improvement options - Tips and tricks to increase conversions - Base statistic on your site's performance You don't need to spend time learning complicated tools or web analytics. Advice, recommendations, insights, and data A web consultancy report will be provided that will tell you which options you have to increase conversions. This report provides specific advice and data to help you improve your site. This way, you don't need to be an expert in analytics or outsource core business functions. Canecto makes you drive your business in a true data-driven manner.

Insightech equips digital teams with comprehensive insights into the digital experience, free from the constraints of sampled or partial data. Insightech bundles everything you need for in-depth marketing reporting, content analysis, conversion funnel enhancement, and website redevelopment into a single, straightforward solution. Plus, you'll gain access to specialized support, workshops, and training to consistently elevate your organization's experience analytics skills. Dive deep into your raw data to discover and resolve payment issues, website bugs and coupon code errors with the following features: - Session Replay - Clickmaps - Scrolling Heatmaps - Form Analysis tools - Conversion Funnels - Marketing Analytics Dashboards - Chrome extension plugin which turns your live website into an analytics dashboard

LogRocket combines session replay and performance monitoring with product analytics, empowering software teams to create the perfect product experience.