Best Data Management Software for Oracle Marketing

Third-party data enriched with third-party data can be used to improve campaign performance and easily create audience segments. Oracle Audience Segmentation uses customer analytics to predict campaign performance and measure it. You can sort through your customer data without SQL. Drag-and-drop tools allow you to create segments and include important information to personalize every message. Segment your marketing efforts based on aggregated customer value. You can filter easily to identify the top 15% of buyers and isolate the least engaged web visitors. You can save time and improve the accuracy of your targeting. You can quickly assess the size of an audience and not have to wait for a query response. Waterfall segmentation allows for you to create and prioritize segments within your audience to match customers with relevant, goal-oriented content. This segment data will be included in the audience when it is published to external systems such as Responsys Campaign Management.

Find hidden potential in your digital strategy. Oracle Data Cloud offers award-winning solutions for every stage of your marketing journey. You can reduce waste and protect your advertising spend, reach your ideal buyers, and measure the metrics that are important to quantify the impact on your online advertising campaigns. Understanding your customers and most valuable prospects will help you make the greatest impact on your advertising. With Oracle Data Cloud's best-in-class audience intelligence solutions, you can discover what motivates your audience to take action and where they are most likely to engage. You can protect yourself from fraud by making sure your ads are visible and appearing alongside relevant, safe content. Solutions for viewability, invalid traffic (IVT), brand safety and brand success will help you drive campaign success.

Real-time data collection, intelligence application to that data and recommendations to improve the digital customer experience at the right time. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real-time, making it highly personalized and relevant. Customer behavior can be harnessed and used to optimize customer experience. Engage and retain customers by offering the content, offers and promotions that resonate with each prospect, customer, and visitor. You will be able to grow your system. Oracle Infinity, a digital intelligence platform that is built on a big data platform, offers unprecedented data collection and accessibility. To better understand customer behavior and provide more personalized experiences, you can gather data about each customer individually. Stream your online behavioral data into one, unified location.

Jump to our product page for more information about our data integration software. This includes solutions for Active Directory and SharePoint. Our data integration solutions offer developers the opportunity to use the flexibility and power offered by the SSIS ETL engine to connect almost any application or data source. Data integration is possible without writing any code. This means that your development can be completed in minutes. Our integration solutions are the most flexible on the market. Our software has intuitive user interfaces that make it easy and flexible to use. Our solution is easy to use and offers the best return on your investment. Our software has many features that will help you achieve the highest performance without consuming too much of your budget.