Best Data Management Software for Optimizely One

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

Klipfolio PowerMetrics is the first & only analytics tool you need. It easily brings together all of the metrics you and your team need to make faster, more confident decisions. Bring all of your business metrics together in one place PowerMetrics eliminates manual reporting by automating every step of your analytics. - Connect and automate updates for all of your data, no coding or technical expertise required - Uncover, explore, and communicate insight with your entire team Use metrics, dashboards, and PDF reports and stay in-the-know and in control of your business and the KPIs and metrics that matter most. Get it now. FREE.

StarfishETL is a Cloud iPaaS solution, which gives it the unique ability to connect virtually any kind of solution to any other kind of solution as long as both of those applications have an API. This gives StarfishETL customers ultimate control over their data projects, with the ability to build more unique and scalable data connections.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Transform your clients into success narratives with integrated intelligence that includes advanced analytics, intuitive dashboards, and beyond. Bold BI is meticulously crafted as an embedded platform, ensuring that there are no trade-offs or shortcuts in its functionality. Traditional requirements, such as the need to consolidate all your data into a specific data store or cube, can complicate your application unnecessarily in today’s environment. Some solutions necessitate the creation of intricate systems for data integration while also ensuring that the embedded BI data store remains aligned with your data sources. However, with Bold BI, you can seamlessly connect to a multitude of data sources as well as any data warehouse that suits your needs. Choose single-tenant mode for a shared data model or opt for multi-tenant mode to keep a unified source for dashboards while distributing them across various tenants. Bold BI is built to handle both conventional and unique situations effortlessly. You can embed Bold BI directly within your application code through its robust JavaScript APIs, making it a versatile choice for developers. This flexibility ensures that whatever your data requirements may be, Bold BI is equipped to meet them effectively.

Style Intelligence from InetSoft is a complete business intelligence platform that empowers companies with the ability to analyze, monitor, report and collaborate on business and operational data coming from different sources in real-time. Its top features include a data mashup Data Block architecture and professional atomic block modeling tool. There is also a database write-back option. Style Intelligence is robust and easy-to-use. It offers granular security, multitenancy support, multiple integrations, and is fully scalable.

The Skypoint AI Platform serves as a robust data and artificial intelligence solution tailored for sectors that are heavily regulated, such as healthcare, finance, and government, facilitating smooth data integration alongside sophisticated AI-driven automation. Constructed on a flexible data lakehouse architecture, this platform merges both structured and unstructured data into a unified source of truth while prioritizing governance, security, and compliance measures. With comprehensive AI capabilities, it encompasses business intelligence, AI agents, and collaborative tools, empowering organizations to optimize their operations and enhance decision-making processes. By utilizing compound AI systems that incorporate specialized language models, retrieval mechanisms, and external resources, Skypoint provides customized, intelligent solutions aimed at addressing specific industry challenges. Furthermore, its innovative approach ensures that organizations can adapt to evolving regulatory requirements while maximizing efficiency and insights.

Unify all your data sources, encompassing both relational and NoSQL databases, SaaS applications, and APIs, allowing you to query them as if they were a single data entity instantly. Process data at its source without delay, enabling you to query, cache, and merge information from various origins seamlessly. Utilize webhooks to bring in real-time streaming data from platforms like Kafka and Segment into the Peaka BI Table, moving away from the traditional nightly batch ingestion in favor of immediate data accessibility. Approach every data source as though it were a relational database, transforming any API into a table that can be integrated and joined with your other datasets. Employ familiar SQL syntax to execute queries in NoSQL environments, allowing you to access data from both SQL and NoSQL databases using the same skill set. Consolidate your data to query and refine it into new sets, which you can then expose through APIs to support other applications and systems. Streamline your data stack setup without becoming overwhelmed by scripts and logs, and remove the complexities associated with building, managing, and maintaining ETL pipelines. This approach not only enhances efficiency but also empowers teams to focus on deriving insights rather than being bogged down by technical hurdles.

5X is a comprehensive data management platform that consolidates all the necessary tools for centralizing, cleaning, modeling, and analyzing your data. With its user-friendly design, 5X seamlessly integrates with more than 500 data sources, allowing for smooth and continuous data flow across various systems through both pre-built and custom connectors. The platform features a wide array of functions, including ingestion, data warehousing, modeling, orchestration, and business intelligence, all presented within an intuitive interface. It efficiently manages diverse data movements from SaaS applications, databases, ERPs, and files, ensuring that data is automatically and securely transferred to data warehouses and lakes. Security is a top priority for 5X, as it encrypts data at the source and identifies personally identifiable information, applying encryption at the column level to safeguard sensitive data. Additionally, the platform is engineered to lower the total cost of ownership by 30% when compared to developing a custom solution, thereby boosting productivity through a single interface that enables the construction of complete data pipelines from start to finish. This makes 5X an ideal choice for businesses aiming to streamline their data processes effectively.

Snowplow is a data collection platform that is best in class for Data Teams. Snowplow allows you to collect rich, high-quality data from all your products and platforms. Your data is instantly available and delivered to your chosen data warehouse. This allows you to easily join other data sets to power BI tools, custom reporting, or machine learning models. The Snowplow pipeline runs in your cloud (AWS or GCP), giving your complete control over your data. Snowplow allows you to ask and answer any questions related to your business or use case using your preferred tools.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

If you're looking to establish a governed delta lake, create a data warehouse, or transition from a conventional database to a contemporary cloud data solution, Lyftrondata has you covered. You can effortlessly create and oversee all your data workloads within a single platform, automating the construction of your pipeline and warehouse. Instantly analyze your data using ANSI SQL and business intelligence or machine learning tools, and easily share your findings without the need for custom coding. This functionality enhances the efficiency of your data teams and accelerates the realization of value. You can define, categorize, and locate all data sets in one centralized location, enabling seamless sharing with peers without the complexity of coding, thus fostering insightful data-driven decisions. This capability is particularly advantageous for organizations wishing to store their data once, share it with various experts, and leverage it repeatedly for both current and future needs. In addition, you can define datasets, execute SQL transformations, or migrate your existing SQL data processing workflows to any cloud data warehouse of your choice, ensuring flexibility and scalability in your data management strategy.

Mozart Data is the all-in-one modern data platform for consolidating, organizing, and analyzing your data. Set up a modern data stack in an hour, without any engineering. Start getting more out of your data and making data-driven decisions today.

CorralData is an AI-powered, full service platform that radically streamlines analyzing and unifying data from multiple sources. With CorralData, you can access an on-call human data team and industry-leading AI tools to fuel remarkable, data-driven results easily and cost-effectively. No coding, SQL, or engineering resources required. Looking to streamline your data sources? With over 450 pre-built data connectors, we help you unify your datasets easily. Our top-tier, U.S.-based support team will guide you every step of the way. Then, chat with your data using natural language AI queries to begin instantly and securely unlocking powerful data insights. Or work directly with our human data team to generate the insight you need. The platform includes everything you need to start using data to drive results in one simple, month-to-month subscription—stunning data visualization tools, built-in chat, custom reporting, and access to human experts. Schedule a free demo or start a free trial and see how simple and easy AI-powered data analysis can be.

Connect and centralize data. Transform your data landscape into a flexible powerhouse. Data Virtuality is a data integration platform that allows for instant data access, data centralization, and data governance. Logical Data Warehouse combines materialization and virtualization to provide the best performance. For high data quality, governance, and speed-to-market, create your single source data truth by adding a virtual layer to your existing data environment. Hosted on-premises or in the cloud. Data Virtuality offers three modules: Pipes Professional, Pipes Professional, or Logical Data Warehouse. You can cut down on development time up to 80% Access any data in seconds and automate data workflows with SQL. Rapid BI Prototyping allows for a significantly faster time to market. Data quality is essential for consistent, accurate, and complete data. Metadata repositories can be used to improve master data management.

You might find it challenging to scrutinize every session replay, but Decibel's AI can effortlessly handle that task. Unlock the potential of DXS® – recognized as the most advanced algorithm designed to enhance digital interactions. By leveraging DXS®, you access an extensive reservoir of knowledge aimed at elevating digital experiences. Gain immediate insights that can dramatically boost online conversion rates, user engagement, and customer fidelity. With years of refinement on heavily-trafficked sites, Decibel’s DXS® evaluates billions of digital interactions monthly, driving an unmatched insight mechanism. Once installed, Decibel's intelligence is swiftly integrated into your website, revealing patterns related to user frustration and engagement, while identifying and highlighting subpar experiences. Dive deeper with comprehensive visualizations that allow you to empathize with your users, recognize their challenges, and prioritize necessary enhancements alongside your team. Furthermore, Decibel enhances the tools you already use by providing valuable data about the caliber of digital experiences. This integration ensures you remain informed and equipped to make data-driven decisions for continuous improvement.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

Empower your development team to significantly reduce time spent on tasks, streamline processes, and rapidly provide exceptional experiences using Canopy. Establish secure connections to top-tier SaaS platforms, relational databases, spreadsheets, and CSV files. Create new connectors to any dataset within minutes, accommodating internal data, niche and long-tail SaaS applications, as well as intricate integrations. Format your data precisely to suit any action or experience required. Distribute data via your tailored API, implementing the ideal communication and caching methods to ensure peak performance. Instantly monitor, manage, and resolve issues related to your priorities with real-time insights, actions, and controls at your fingertips. Designed to surpass enterprise requirements, Canopy offers unparalleled security, compliance, scalability, and rapid response times, making it an essential tool for modern businesses. With its robust features, Canopy ensures that your team can focus on innovation rather than getting bogged down by operational challenges.