Best Data Management Software for Intelligent ABM

The Convertr platform gives marketers visibility and control over data processes and lead quality to create higher performing demand programs. When you take control of your lead processes in the beginning, you build more scalable operations and strategic teams that can stay focused on revenue driving activities. Improve Productivity: Weeks to months of manual lead data processing can be reallocated to revenue driving activities Focus on Performance: Teams work off trusted data to make better decisions and optimize programs Drive Data Alignment: Data moves between teams and platforms in usable, analyzable formats

SWZD's Intelligent ABM allows you to plan and execute a more efficient conversion-powered ABM strategy using best-in-class data. SWZD and Aberdeen have joined forces to offer B2B tech sellers unparalleled scale, quality, and diversity of data. Combining SWZD's first-party data insights and Aberdeen's third party data insights, you can now see the entire buying group - from the boardroom down to the server rooms. This actionable intent data can be used to identify, prioritize and engage accounts based on actual buying propensity. Marketing & Sales teams will now be able to guide their account-based marketing programs with precision thanks to built-in features such as target account prioritization, data appends and lookalike expansion.