Best Data Management Software for Accenture Cloud Trade Promotion Management

While protecting privacy, context, form, as well as integrity, must be retained. Data protection can be enhanced by de-sensitizing sensitive data and de-identifying it. Pseudonymize data for privacy compliance, analytics, and analytics. Obscured data preserves context and referential integrity, so that the masked data is usable in testing, analytics, and support environments. Informatica Persistent data masking is a high-performance, scalable data masking solution that protects confidential data such as credit card numbers and addresses. It creates realistic, de-identified data that can then be shared internally or externally. It can also be used to reduce the risk of data breaches occurring in nonproduction environments, create higher-quality test data, streamline development projects, and comply with data privacy regulations.

Third-party data enriched with third-party data can be used to improve campaign performance and easily create audience segments. Oracle Audience Segmentation uses customer analytics to predict campaign performance and measure it. You can sort through your customer data without SQL. Drag-and-drop tools allow you to create segments and include important information to personalize every message. Segment your marketing efforts based on aggregated customer value. You can filter easily to identify the top 15% of buyers and isolate the least engaged web visitors. You can save time and improve the accuracy of your targeting. You can quickly assess the size of an audience and not have to wait for a query response. Waterfall segmentation allows for you to create and prioritize segments within your audience to match customers with relevant, goal-oriented content. This segment data will be included in the audience when it is published to external systems such as Responsys Campaign Management.

Thales has been pushing the boundaries with the CipherTrust Data Security Platform. This platform removes complexity from data security, speeds up compliance time, and protects cloud migrations. This next-generation platform, built on a modern microservices architecture, was designed for cloud computing. It includes Data Discovery and Classification and fuses together the best features of the Vormetric Data Security Portal, KeySecure, and connector products. CipherTrust Data Security Platform combines data classification, data protection, unprecedented granular access control, and centralized key management all in one platform. This means that your business will have fewer resources for data security operations, fewer compliance controls, and a significantly lower risk. The CipherTrust Security Platform integrates a range of data-centric security products that combine data protection, discovery, and control into one platform.

SmartHub Analytics, a dedicated telecom big data analytics platform, enables subscriber-based ROI-driven use case. SmartHub Analytics is designed to encourage data sharing and reuse and optimize business performance. It also delivers analytics at the speed and pace of thought. SmartHub Analytics can eliminate silos and can model, validate, and assess vast amounts of data across TEOCO's solution range, including customers, planning, optimization and service assurance. This includes: customer, planning, optimization and service quality. SmartHub Analytics is an analytics layer that can be used in conjunction with other OSS & BSS solutions. It provides a standalone environment for analytics and has a proven return-on-investment (ROI) that saves operators billions. Our customers enjoy significant cost savings by using prediction-based machine learning algorithms. SmartHub Analytics is at the forefront technology by delivering rapid data analyses.