Best Data Enrichment Tools for Workato

D&B Hoovers elevates CRM and market strategies by integrating reliable business intelligence sourced from the Dun & Bradstreet Data Cloud. Businesses have the ability to augment their account and contact databases with comprehensive company information, including firmographics, corporate family structures, industry designations, financial data, and authenticated contact details. This enrichment process enhances data accuracy, boosts account visibility, and facilitates better-informed choices in sales and marketing efforts.

Harness the power of comprehensive data to fuel every aspect of your business with Clearbit, the ultimate marketing data engine designed for optimizing customer interactions. Gain profound insights into your clientele, pinpoint potential leads, and tailor each marketing and sales engagement to maximize effectiveness. Trust in our real-time lookups to provide you with timely and precise data, enabling swift action based on the latest information, complete with sales alerts and notifications about job changes. Access detailed company metrics such as employee numbers, technology usage, and industry classifications, along with specific employee information like their roles, levels of seniority, and job transition updates all at your disposal. By leveraging our extensive datasets and advanced machine learning capabilities, you will have everything necessary to successfully convert leads and expand your business. Seamlessly integrate the right data into your current tools, as we designed Clearbit to work fluidly within your existing technology stack, ensuring consistent and cohesive data access for your sales, marketing, and analytics teams. This integration empowers your teams to make informed decisions swiftly, enhancing overall productivity and performance.

FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.

SpecStream turns a plain-words request into live web data. Ask for companies, local businesses, people at companies, job posts, SEC filings, government tenders or grants, and SpecStream reads registries, maps, filings, job boards and each company's own site to bring back structured records, every value with its source page. Requests stay current: new and changed records arrive on a schedule in Google Sheets, Excel, HubSpot, Salesforce, Slack or an AI agent through MCP and the REST API. Prices are shown before anything runs and only matches are paid, from 10 cents each; new accounts get $10 of work free.