Best Data Enrichment Tools for Okta

Crunchbase stands out as the premier platform enabling professionals to uncover groundbreaking companies, engage with their founders, and explore potential opportunities. With a community of over 55 million users—including entrepreneurs, investors, market analysts, and sales representatives—Crunchbase is a trusted resource that guides crucial business decisions. Globally, organizations depend on our services, making more than a billion API calls annually. We hold a strong belief that embracing diversity not only leads to the identification of innovative solutions but also highlights existing challenges that require resolution. Our mission is to make opportunities more accessible, empowering individuals and businesses from various backgrounds to drive forward-thinking innovation for a brighter future. Crunchbase Pro caters to those seeking comprehensive data on companies, investors, and funding through our intuitive web interface, offering tools such as advanced search capabilities, customizable lists, tailored alerts, and CSV exports—ideal for sales professionals, entrepreneurs, market researchers, and investors alike. By fostering an inclusive environment, Crunchbase aims to enrich the entrepreneurial ecosystem and inspire collaboration among diverse talent.

Backstory is an AI sales intelligence and pipeline management platform that helps revenue organizations analyze opportunities, forecast outcomes, and determine what actions to take next. It integrates with CRMs, email systems, calendars, meeting platforms, and other sales tools to automatically capture customer interactions and connect activity to the appropriate accounts and deals. This automated activity capture reduces the need for representatives to manually log meetings, calls, contacts, and engagement data. Backstory uses AI to evaluate deal health, engagement patterns, historical wins, stakeholder coverage, potential bottlenecks, and other indicators that may affect close likelihood. Sales teams can identify at-risk opportunities, uncover growth potential, and understand why particular deals are more or less likely to progress. Stakeholder mapping shows who is involved in an opportunity and highlights missing contacts or relationship gaps that could influence the buying process. AI coaching and deal-specific recommendations provide sellers with suggested next steps based on buyer activity, deal context, and established sales patterns. Forecasting, renewals and retention analysis, pipeline management, and account activity intelligence give managers a broader view of current and future revenue performance. Backstory is designed for sales teams that want to make pipeline decisions using continuously updated engagement data rather than relying primarily on manual CRM updates and rep judgment.