Best Customer Loyalty Software for HubSpot Marketing Hub

Influitive allows customers, developers, partners, employees, and customers to join a community and complete challenges, referrals and product reviews. These challenges can be tailored to individuals or groups. They earn badges, points, and levels that allow them to redeem professional privileges and perks. You can easily visualize and report on all activities and the ROI. This integration also allows you to guide members through your marketing automation platform and CRM.

Serving over 10,000 ecommerce brands across more than 12 years, LoyaltyLion is a rewards and loyalty platform tailored to direct-to-consumer businesses operating on Shopify, Shopify Plus, and Shopify POS. It is particularly well-suited to brands in apparel, beauty, health and wellness, and consumer goods. Members accumulate points across a variety of touchpoints, including transactions, product reviews, social engagement, referrals, and behaviors defined through custom API actions. Those points can be spent on discounts, gift cards, complimentary products, shipping perks, or bespoke reward options. The experience sits natively within the storefront rather than behind a widget, so shoppers can view their balance on product pages and apply rewards without leaving the checkout flow. Tiered membership structures allow brands to recognize and incentivize their highest-value customers with perks that scale, such as free shipping, promotional discounts, and priority access to launches and sales events. The referral program gives customers shareable links to bring in new shoppers, backed by fraud detection to maintain program integrity. Recognized as G2's leading mid-market loyalty platform from 2024 to 2026. Performance tracking tools include live dashboards covering loyalty-driven revenue, purchase frequency, and CLV data, alongside segmentation features that allow marketing to be directed at the right audiences. Physical retail is supported through Shopify POS, and the platform integrates with 50+ tools across email, helpdesk, and automation categories. AI-powered features guide decisions on campaign timing, reward strategy, and audience targeting, with translation support spanning 130+ languages for international programs.

Transform first-time buyers into lifelong patrons with the most reliable loyalty application available. Customers participating in points programs tend to shop more frequently and increase their spending as well. Move away from conventional advertising methods and embrace loyalty initiatives to enhance your business growth. Additionally, provide alternative avenues for earning points throughout their interaction with your brand, such as writing product reviews, engaging on social media, and commemorating birthdays. Rather than sifting through their emails, your customers can easily access the points they have accumulated with your store and a host of others in one user-friendly platform. While rewarding purchases is vital, it is merely one aspect of an effective loyalty program. By naming your points something appealing, like "stars" or "glam bucks," you can cultivate a loyalty experience that resonates with your brand identity. Furthermore, integrate Smile with your frequently used tools to unlock enhanced functionalities, such as granting points for customer reviews and referrals. This holistic approach to customer engagement can significantly strengthen your brand's connection with its audience.

TruCentive offers an innovative approach to globally distribute gift cards, merchandise, and payments to your employees, customers, or partners. Bolster your initiatives in employee engagement, research, marketing, and sales by sending rewards and incentives through email and SMS. Simplify delivery by setting automatic reminders and follow-up messages once rewards have been claimed. Send instantly or pre-schedule for specific events such as trade shows, birthdays, or anniversaries. TruCentive smoothly integrates with your current tools, including Hubspot, Marketo, Salesforce, Survey Monkey, Qualtrics, and more. Our transaction-based pricing model eliminates waste — only pay for claimed incentives. Use our pre-designed templates, or start from scratch. Convey your brand, message, and incentives that inspire your recipients.

Salesmachine is a dynamic platform designed for real-time customer scoring, enabling businesses to track the well-being and engagement of their clients, thereby creating additional avenues for sales growth. This tool equips sales teams with comprehensive insights into customers who may require assistance during onboarding, those with high conversion potential, individuals likely to consider upselling, and clients at risk of non-renewal. Additionally, the platform provides timely notifications to teams regarding shifts in customer health and usage patterns, ensuring they can promptly address the needs of their customers. By utilizing Salesmachine, organizations can enhance their customer relationships and ultimately boost retention rates.

The Comarch Loyalty Marketing Platform is an innovative solution created to elevate customer loyalty and engagement through dynamic loyalty programs. Designed for businesses across various sectors, this platform enables organizations to cultivate stronger connections with their customers by leveraging data insights and automation. With the Comarch platform, companies can create targeted campaigns that resonate with individual preferences, fostering increased customer retention and brand allegiance. Key functionalities include marketing automation for efficient campaign management, pre-configured customer journeys that ensure smooth interactions, and advanced personalization tools that cater to unique customer behaviors. Furthermore, the platform uses AI-driven analytics to provide deep insights into customer trends. Additional features, such as fraud detection and customizable rewards systems, empower companies to deliver meaningful incentives that encourage repeat business. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.

Yotpo is the most popular eCommerce marketing platform. It helps thousands of brands increase direct-to-consumer sales. Our single-platform approach integrates data driven solutions for reviews and loyalty & referrals, as well as SMS marketing. Yotpo empowers brands to create smarter, more profitable experiences that build and maintain customer relationships. We integrate with all the tools you use every single day, including Google, Instagram and top eCommerce platforms.

impact.com/advocate is a powerful loyalty and rewards platform that has revolutionized the way companies market to their customers. Some of the most innovative and fastest-growing brands in the world use impact.com/advocate to reward their customers, build loyalty communities, and accelerate revenue. Impact.com/advocate allows you to reward your customers in-app or out-of-app for any behavior. Then empower them to grow your customer base by referring others. Our rewards engine allows you to set unique conditions for earning rewards, create reward levels, and offer different rewards in order to create a custom program. Native integrations, enterprise security, fraud detection and multilingual support give you the power to grow with you.