While businesses know that experience is a competitive advantage, many aren't moving the needle. Revenue goes down, while customer scores go up. Why? Old, inefficient techniques such as monitoring apps and feedback collection can distract you from the important things. InMoment was created to change this. InMoment is introducing the Experience Improvement (XI), a movement that will transform the way your company approaches business initiatives. Businesses can use a unique combination of technology and human expertise to create profitable and effective programs that improve customer, employee and business experiences. Experiences are personal and emotional. They can be dynamic. It's the hardest part of your success. Find and prioritize the most important, emotional moments that will connect you with your most valuable customers and help you grow them.