Best Customer Data Platforms (CDP) in Australia

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

K2View believes that every enterprise should be able to leverage its data to become as disruptive and agile as possible. We enable this through our Data Product Platform, which creates and manages a trusted dataset for every business entity – on demand, in real time. The dataset is always in sync with its sources, adapts to changes on the fly, and is instantly accessible to any authorized data consumer. We fuel operational use cases, including customer 360, data masking, test data management, data migration, and legacy application modernization – to deliver business outcomes at half the time and cost of other alternatives.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

SalesDirector.ai, a revenue data platform for B2B sales organizations, captures and delivers intelligent sales data and analytics to all revenue stacks. We collect email and calendar data from sales rep activity, and cross-reference that data with CRM data to provide predictive insights about their pipelines and behavior. These insights can be delivered directly to their CRM, or visualized in their favorite BI software (Tableau, Domo Google Data Studio, Power BI, Power BI, or Einstein Analytics). These predictive insights can help sales organizations optimize their opportunity pipelines, increase win-rates, and power their entire revenue stream with reliable, intelligent sales data. Leading companies such as MongoDB and JD Power, Digital Map and Wicresoft use SalesDirector.ai.

Dealtale is the first No-Code data exploration platform. Dealtale understands the limitations and frustrations that multiple, complicated digital tools can create. We created a platform that integrates, prepares data for analysis, and provides teams with an easy UI to get instant answers without worrying about coding or legacy data structures, data science, engineering, or coding. Dealtale assists sales, marketing, and customer success teams in analyzing customer journeys at scale. Our proprietary technology records every interaction with customers on social media, paid advertising, website and email. This allows you to create customer-centric revenue processes that are data-driven. You can increase your ROI and revenue with cutting-edge predictive modelling to determine the best way to invest your next marketing dollars. Dealtale allows you to connect multiple business applications such as your CRM, marketing automation, advertising, and many more.

Every day, millions leave reviews about products they love, hate or wish they could alter. With a wide range of products, from everyday FMCG to high-end purchases, as well as multiple price points and variations within product lines, accurate business information can be difficult, time-consuming and expensive. How can you get the insights that you need without spending thousands of dollars and millions of hours analysing data? Wonderflow's advanced predictive analytics is the answer. Wonderflow's market-leading language analysis, data point integration, and generative AI capabilities help you unlock the potential of VoC (Voice of the Customer), and get instant results that will help you make data driven decisions. We analyze hundreds of millions reviews from over 10 million products in order to identify your products' pain-points, compare you with competitors, and get detailed insights into drivers of satisfaction.

Exposebox is an AI-based marketing solution, designed for multichannel marketing personalization. We use machine learning and AI-based insights to help you make the most of your data. Transform your user experience and personalize your marketing touchpoints to boost your revenue. Reach your customers in meaningful ways through social media, emails, SMS and onsite personalized experiences. Try Exposebox today and transform browsers into shoppers.

Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.

No matter if your business uses an ERP, CDP or CRM, or a marketing platform, custom database or applications, it is beneficial to focus on the customer master with Pretectum CMS, a SaaS customer master information management platform. Pretectum believes that we have mastered the journey to customer master data curation. This includes the definition of a customer, as well as the transacting and nurturing a relationship with them. Pretectum is more important because it provides you with additional information if your customer chooses to. This will enhance your knowledge of them, increase customer familiarity, augment customer insight, and identify your customers' preferences.

Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions. 1. Monitor and access a unified view of your customers to increase engagement and conversions 2. Increase brand trust through customer segmentation and data governance 3. Unify your data to establish a single, accurate view of your customers 4. Empower multiple teams through unified data With Mortar, you can now understand the behavioral characteristics of your customers through powerful behavioral and predictive analytics and view this in an easy-to-use dashboard.

At DrivenIQ, we specialize in providing privacy-compliant consumer data and audience technologies that empower marketers to enhance their first-party data assets. Our expertise includes Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We supply data to some of the globe's leading Brands, Agencies, and DSPs, while assisting Fortune 500 companies and large enterprises in establishing personalized connections with their target customers through impactful marketing efforts.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

WebMaxy eGrowth, an all-in one eCommerce management platform, gives you direct access in a single place to customer data and interactions. It integrates seamlessly your data and tech stack and begins to generate marketing reports. Analyze the different marketing channels you use to determine their contribution to revenue and conversions. Use different attributions models to analyze and make smart investments. Segment your customers to send them personalized messages. Automate your SMS campaigns, WhatsApp campaigns, and Email campaigns to drive more customers to the end-of-the funnel.

Stop sifting through data scattered in different sources to find revenue potential and churn risk. Gather product, subscription, and customer data into journy.io. Discover ideal customer profiles, their preferred product features, then engage with the most promising users and accounts. Learn how to identify key data points and usage patterns that have the greatest impact on acquisition, conversion, growth, and churn. Automate playbooks for specific users in the most/least-promising accounts to achieve conversion, expansion and retention goals. Over time, optimize these plays. Use live-synced, real-time data to orchestrate engagement processes using 3rd-party apps. Using real-time data, journy.io can start email drip campaigns, trigger in-app onboarding sequences or send team notifications via Slack.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Our self-learning, scalable, and actionable CDP can unify your marketing ecosystem, creating automated personal connections with each visitor. Watch your business grow! Marketers founded Datatrics. We are marketers so we understand what you want and need. Datatrics has evolved over the years in response to customer feedback and partnerships. Take a look at our capabilities. Your organization probably has valuable data about customers, just like most businesses. It can be difficult to find the right tools and know-how to make the most of these data. Datatrics can help. Datatrics' Customer Data Platform (CDP) automatically collects data from various channels and brings them together in one place. We clean the data, remove or repair any inaccuracies or unrelated, and then structure it so it is ready for analysis.

Actito's Activation Platform will improve the customer and prospect experience at all stages of their journey. Actito's real time personalization and omnichannel automation capabilities allow you to deliver the right message at the right moment through the right channel. Increase conversion and revenue. All your data sources can be gathered and merged in one place to support all engagement tools, in accordance with GDPR. Personalize offers that are relevant and timely to your customer by calling them by name. Actito's rich data model allows you to respond intuitively, accurately, and regardless of how customers prefer to do business. Create unique marketing programs that meet the needs of each customer and maintain a dialogue throughout the relationship. You can't test all your ideas so don't be afraid to try them. Launch imaginative campaigns that convey a clear, personal message at the right time.

ArcSpan is a new platform that caters to the needs of the best publishers around the world. Advertisers can get the targeted performance they want while unlocking the maximum value from their audiences. We've integrated key levers for publishers and data owners to achieve revenue operations success and monetization insight in a first-party dataset world. ArcSpan's data solution is designed to complement your existing technology partners. It is specifically designed to maximize addressable audience revenue and maximize fill-rate, yield, brand safety, and eCPM. We have a unique understanding about the challenges and opportunities publishers revenue management teams face in a changing marketplace. Deep adtech expertise: We bring together leaders from the buy-side and sell-side to solve difficult problems.

Semeon helps you to understand and prioritize large-scale customer, employee, and marketplace feedback data from any source, including social, reviews, and CRM data. Our platform automatically extracts multi-word concepts relevant to your data, measures sentiment, and generates insightful dashboards. Semeon technology is available in more than 10 languages. Government entities, security and defense agencies, brands, and organizations around the globe rely on it to improve customer experience, citizens' lives, reduce operational costs, and drive growth.

FreeAgent CRM delivers a next-gen work experience. Our cloud-based platform helps teams increase productivity and sales easily. AI-guided sales helps you stay in the zone. With a flow-based feed that prioritizes and prioritizes tasks, you can only see what you need at the right time. You can zoom in and out between high-level overviews or deep-dive activity tracking, which all happens automatically. Track and celebrate the activities that lead sales and happy customers.

Related Marketing Cloud (RMC), a personalization and marketing automation tool for data-driven Omnichannel marketing, is available. One-to-one customer relationships powered by all-in-one platform to drive higher revenues, increase customer lifetime value, grow audience, boost performance, and drive higher revenue. We are proud that we offer the following services: Customer Data Platform (Email Marketing, Mobile Marketing), Web Targeting, Product Recommendation and Customer Journey Manager

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.