Best Customer Data Platforms (CDP) for Webtrends

The Skypoint AI Platform is a comprehensive solution designed to unify data and deploy industry-specific compound AI systems, enhancing productivity and efficiency across regulated sectors such as healthcare, public sector, and financial services. Built on a data lakehouse with open architecture, it seamlessly integrates structured and unstructured data from various sources, creating a single source of truth. The platform offers scalable, end-to-end solutions, including business intelligence, applications, AI agents, and AI copilots, enabling organizations to access instant answers, automate tasks, and empower teams to provide optimal outcomes and experiences. With a focus on governance, security, and compliance, Skypoint ensures that data is managed responsibly, aligning with industry standards and regulations. By leveraging compound AI systems, which combine multiple interacting components such as specialized large language models, retrievers, and external tools, the platform delivers tailored solutions that address the unique needs of regulated industries.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Dynamic Yield, an automated conversion optimization platform, can maximize user engagement, conversions and overall revenue. Dynamic Yield allows users to personalize, make recommendations, monitor behavioral messaging, and run tests. Dynamic Field allows users transform audience data into actionable user groups. Dynamic Field can also help improve marketing ROI through contextualized campaigns.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.