Best Customer Data Platforms (CDP) for Google Analytics

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

OpenDQ is a zero-cost enterprise data quality, master and governance solution. OpenDQ is modularly built and can scale to meet your enterprise data management requirements. OpenDQ provides trusted data using a machine learning- and artificial intelligence-based framework. Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management 360 View of Customer Data Governance Business Glossary Meta Data Management

The Only Analytics Suite Designed for Data-Sensitive Industries. Piwik PRO allows you to track user behavior even when it is not secure. It is both privacy-compliant and available on-premises as well as in the cloud. Complete compliance with security and privacy laws around the world. Piwik PRO makes compliance easy with strict data privacy regulations. From privacy laws in the United States, to all European laws, directives, and including GDPR, HIPAA and Chinese Internet Law, Russian law 526FZ, and many others. Piwik PRO guarantees 100% data ownership. It is never shared with any third parties, regardless of whether you choose the Cloud or On-Premises solution. Combine data from Piwik PRO Analytics Suite for highly accurate customer profiles and detailed research on user behavior patterns. Integrate first-party data from web analysis, your company's CRM and offline sources (including CSV file), forms, or other sources. Get a complete picture about your customers' behavior.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Dealtale is the first No-Code data exploration platform. Dealtale understands the limitations and frustrations that multiple, complicated digital tools can create. We created a platform that integrates, prepares data for analysis, and provides teams with an easy UI to get instant answers without worrying about coding or legacy data structures, data science, engineering, or coding. Dealtale assists sales, marketing, and customer success teams in analyzing customer journeys at scale. Our proprietary technology records every interaction with customers on social media, paid advertising, website and email. This allows you to create customer-centric revenue processes that are data-driven. You can increase your ROI and revenue with cutting-edge predictive modelling to determine the best way to invest your next marketing dollars. Dealtale allows you to connect multiple business applications such as your CRM, marketing automation, advertising, and many more.

Exposebox is an AI-based marketing solution, designed for multichannel marketing personalization. We use machine learning and AI-based insights to help you make the most of your data. Transform your user experience and personalize your marketing touchpoints to boost your revenue. Reach your customers in meaningful ways through social media, emails, SMS and onsite personalized experiences. Try Exposebox today and transform browsers into shoppers.

Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions. 1. Monitor and access a unified view of your customers to increase engagement and conversions 2. Increase brand trust through customer segmentation and data governance 3. Unify your data to establish a single, accurate view of your customers 4. Empower multiple teams through unified data With Mortar, you can now understand the behavioral characteristics of your customers through powerful behavioral and predictive analytics and view this in an easy-to-use dashboard.

At DrivenIQ, we specialize in providing privacy-compliant consumer data and audience technologies that empower marketers to enhance their first-party data assets. Our expertise includes Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We supply data to some of the globe's leading Brands, Agencies, and DSPs, while assisting Fortune 500 companies and large enterprises in establishing personalized connections with their target customers through impactful marketing efforts.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Iteratively helps you avoid wasted time, increased costs, poor decision-making, and wasted money. Tracking plans will get your entire company on the same page regarding customer data. Automated QA and code snippets make it easy to quickly instrument analytics. No more data dumping, get accurate analytics the first time. Establish a consistent taxonomy that is consistent and a single source of truth for event definitions. Don't waste time cleaning up data that isn't accurate. Make sure analytics are consistently tracked from the beginning. Automated reports and alerts will catch analytics bugs before they occur. Stop leaking PII, review tracking changes, and set up out-of-the-box rules. We do not store, process, or access any of your data. Uses 3rd party and custom data pipelines. Your entire company will have an up-to-date tracking program. Standardized naming conventions and a company-wide taxonomy. You can rest assured that your analytics tracking won't break with Iteratively.

SkyPoint Cloud, an AI-driven customer data platform, brings connectivity to all your insights and experiences. Your teams are equipped with real-time data that is accurate, compliant, and connected. One DSR can be completed manually for $1,700. That's just the tip. SkyPoint's customer database platform gives you instant ROI and is tailored to your specific needs to maximize efficiency. SkyPoint's Common Data Model, (CDM), consolidates data from all sources to standardize definitions and insight and help you make informed decisions throughout your organization. For personalized customer experiences, unified profiles and real-time insight. Advanced analytics and comprehensive records for high-value care. Secure PII and synchronized preference for trusted brand interactions

Data transformation and marketing analysis for enterprises. Increasing confidence in your marketing investment. Unstructured data can be dangerous for marketing decisions. You can extract, transform, and load your data to run marketing programs confidently. AnaticsTM allows you to connect and centralize all your marketing data. Your data can be loaded, normalized and transformed in meaningful ways. Track and analyze your data to improve marketing performance. All your marketing data should be collected, prepared, and analyzed. Say goodbye to manual data extraction from different platforms. Fully automated data integration using more than 400 data sources. Export the data to your preferred destinations. Your raw data can be safely stored in the cloud, so you can access it whenever you like. Data is a great way to back up your marketing plans. Instead of downloading endless spreadsheets or CSV files, focus your resources on growth and action.

You can automatically ingest your marketing data into any cloud file storage or data warehouse of your choice, such as BigQuery and Snowflake, Redshift and Azure SQL, AWS S3, AzureData Lake, Google Cloud Storage, and our fully managed ETL pipelines. Our hosted marketing data warehouse integrates all marketing data and provides ad insight, cross-channelattribution, content insights and competitor Insights. Our customer data platform enables a single view of the customer and their journey by allowing identity resolution across all data sources in real time. Electrik.AI, a cloud-based marketing software and full-service platform, is cloud-based. Electrik.AI's Google Analytics hit data extractor enriches the hit level data sent by the website or application to Google Analytics and periodically ships it to the desired destination database/data warehouse/file/data lake.

All in one place, create beautiful forms, access-controlled database, and highly customizable business applications. To create your perfect application, you can connect building blocks like forms, tables, lists and charts to create powerful relational databases. You can power your data collection with simple, but powerful online forms that don’t require any programming. You can capture leads, create workflows and collect payments. Your workspace can be divided into different departments, clients, projects, and teams. Securely access your team members and collaborate more effectively in real-time. Do not settle for generic software that doesn't suit your business. You can quickly create custom interfaces that allow you to access your business's data without the need for developers. Connect your workflow with thousands of apps and services like Google, Salesforce, Salesforce, Slack, and many more.

The audience platform is for marketers who want to regain control over their data. All your audience data is in one place. This reduces costs and complexity. We help the most innovative companies to get more from their data. We solve your four biggest digital marketing problems. All in one place, you can identify, curate, enhance, and reach your audience. Solve the problem of escalating costs when it comes to generating revenue and prospects from advertising investments. We help teams turn data into revenue, whether it's audiences on digital platforms or data for marketing automation. Identify visitors to your website. Discover who is buying your products and their common demographic traits. Create new audiences of hidden customers that are similar to your best customers. Create detailed audiences based upon what users viewed, and how they got to your store. This will ensure that you are sending targeted and relevant messages.

Dynamic Yield, an automated conversion optimization platform, can maximize user engagement, conversions and overall revenue. Dynamic Yield allows users to personalize, make recommendations, monitor behavioral messaging, and run tests. Dynamic Field allows users transform audience data into actionable user groups. Dynamic Field can also help improve marketing ROI through contextualized campaigns.

The leading B2B Customer Information Platform connects people and companies. Leadspace CDP is the best way to create customer obsession. All the data you need for understanding your customers - in one place, accurate and in real-time. Artificial Intelligence (AI), which transforms data into next-step recommendations. This includes who, what, and when to target. Integrations into Sales, Marketing & Digital Ad platforms are possible to ensure omnichannel execution & alignment. Leadspace CDP allows you to focus on Marketing & Sales rather than managing data.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

CaliberMind empowers B2B marketing professionals to maximize revenue growth and pipeline optimization by providing the insights they need. Integration of your entire tech stack with CRM gives you easy access to marketing ROI. It's easy for your team to advocate for the tools they need to be successful when early funnel activity can be linked to sales productivity. These insights make marketing's contribution to the organization easy. It should be easy to predict marketing revenue. Marketers have two dozen tools in their marketing tech stack. Instead of making insights more clear, it is difficult to combine information. See how our customers use real-time insights for the right message to the right people at right times. Marketers spend too much time looking through tons of data to find out what happened in the last quarter. Trend data is easy to read and can be used to correct any gaps in pipeline for the next quarter.