Best Customer Data Platforms (CDP) for Close

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Stop sifting through data scattered in different sources to find revenue potential and churn risk. Gather product, subscription, and customer data into journy.io. Discover ideal customer profiles, their preferred product features, then engage with the most promising users and accounts. Learn how to identify key data points and usage patterns that have the greatest impact on acquisition, conversion, growth, and churn. Automate playbooks for specific users in the most/least-promising accounts to achieve conversion, expansion and retention goals. Over time, optimize these plays. Use live-synced, real-time data to orchestrate engagement processes using 3rd-party apps. Using real-time data, journy.io can start email drip campaigns, trigger in-app onboarding sequences or send team notifications via Slack.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Unlock your data warehouse. Write SQL and sync your results to the apps that your team uses. Connect to Postgres and MySQL, Snowflake and Redshift, as well as SQL Server. Data can be sent to your team using Google Sheets, Excel and Slack. You can schedule your queries to run hourly or daily, or even every 5 minutes. Your data will be always current and fresh. Any member of your team can share, tag, or discover code. Never rewrite code that someone else has already written. Snippets are small, reusable pieces of SQL that you can share with your team. They are great for automating date formatting and metric defintions. Daily email delivery of an up-to-date Wall Street Journal article about you company, automatically refreshed and delivered daily to your inbox