Duel has created the technology and methodology that will enable purpose-driven brands to drive organic growth through word-of mouth and advocacy. Duel is committed to working with brands that place people and the planet above profit. Duel decodes word-of mouth marketing and breaks down brands' reliance on short-form marketing techniques to build movements and deliver growth. Duel's product, a Brand Advocacy platform, drives organic growth and retention for high-passion brands. The platform manages the brand's relationships with thousands of advocates by offering Advocacy Programs that retain, engage and drive word-of mouth sales. The platform integrates multiple advocacy tools (including brand challenges and UGC, referrals and loyalty, and surveys) under one platform. This allows brands to build rich customer membership clubs and VIP programs with airline-style'status' tiers, groups, and segmentation.