Best Free Content Analytics Software of 2024

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Your documents can be transformed into interactive presentations or webpages with instant branding, analytics and more. Our AI-powered software has won more than 50 digital, creative, and marketing communications awards for clients like. Everything that matters should be packaged. Your document, images and videos are always at your fingertips, no need to use complicated uploading methods or fancy embed codes. You can reuse content from more than 250 web services, 12 cloud storage system, and any files on your device. With intuitive editing, transform your ideas into action. Create beautiful messages. You can save time by searching through 15 million images, using 70 best practice templates and applying design themes. Or, create your own masterpiece. You can work remotely on projects and not miss a beat. Share the most recent versions with colleagues and customers. Define project roles so that you can decide who can view, edit, or own the files. Share once and anywhere with colleagues and clients

The Ultimate SEO Content Optimization Tool. This professional toolkit is for Content Kings. Boost your ranking in Google by simply including the Recommended Keywords & Phrases. Your Content Score can be improved using LSI & Google's guidelines.

Serpstat is a growth hacking tool for SEO and marketing. The Serpstat plugin makes website analysis easy. You don't have to search for the report you need too long. The Serpstat plugin allows you to quickly and easily access all information about any domain. You will learn how to use Serpstat to its maximum potential by visiting our Manual and Use Cases pages. You can beat your competitors and be the leader in Search. The freemium model lets you research keywords, analyze competitors, and get familiar with Serpstat. Register now for a free account! Are you unsure how to use a particular feature? Need help setting up domain tracking? Our support team is always available to assist you with any questions or assistance.

Your Content Command Center! From your goals and the benefits to the reader, define all elements of a content strategy. This can include personas and the buyer's journey to formats, media, and channels. Blog posts, websites, direct mail, brochures, social media - organize all your content through strategic planning issues. Then, assign it to the team for each workflow. You can export your content to WordPress or another CMS, or use it for publishing. Then promote it directly through social media using time-controlled, automatic postings. You can create reports to find out which content is most popular. Link your content with data from web analytics programs and "social signal" data to identify key performance indicators. Scompler allows companies to create a virtual newsroom, an editorial calendar, and a production control system. All the tools you need to plan topics, manage assets, post on social networks, analyze your successes, and control content production are all available in one place: Scompler.

Our market intelligence solutions enable businesses to make better business decisions. All-in-one solution to identify growth opportunities across all channels and increase user acquisition. All-in-one solution to identify growth opportunities across all channels. This includes revealing the marketing strategies of your competitors: search, display and content. Optimize your share of voice per keyword to increase organic traffic; create more effective content with trending keywords and the most popular content on any site. Find out what works best for your competition and discover the most valuable partners that are most relevant to your offering. Effectively direct ad spending by analyzing where your competitors advertise; uncover the creative, landing pages and placement strategy of competitors.

Rebrandly is the leading platform for branding and shortening URLs, enhancing brand visibility, boosting conversion rates, and providing detailed link analytics. Trusted by global brands like Versace and PayPal since 2015, Rebrandly supports businesses big and small from our US, Rome, and Dublin offices. Our platform is ideal for both general users and those with advanced needs, offering robust APIs for various link-related projects. Key features include a UTM builder, link retargeting, mobile deep linking, URL routing, open graph control, and comprehensive analytics. Rebrandly stands out with its ability to manage multiple domains and permissions across workspaces, ensuring a tailored experience. Quickly create branded links with our browser extension and manage them through our dashboard, where detailed analytics help inform your strategy. Register a new domain from over 2,000 extensions with us, getting started in minutes. Branded links boost your brand’s visibility and can increase click-through rates by up to 39% compared to generic URLs. Rebrandly isn't just a tool; it's a game-changer for digital marketing strategies.

Make click-worthy links. Use short, easily recognizable links to build and protect your brand. Branded links have a 34% higher click through rate than non-branded links. This means that they can get more eyes on your brand and its content. Your brand recognition will increase as your click numbers rise. The more people trust your content and communications, the better. It's a beautiful cycle. Improved deliverability and click-through are just two of the many benefits. Rich link-level data allows for you to see who clicked your links and when, so that you can make better decisions about the content and communications you share. Auto-branding allows you to customize your links and gives you credit for the content as well as more insight into how it is being consumed.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Get to know your customers. Gain a deeper understanding about your customers. Google Analytics provides all the tools you need to analyze data in one place. To better assess the performance of your marketing, content, and products, you need to understand your site and app users. To get the most from your data, use Google's unique insights or machine learning capabilities. Analytics can be used with Google's publisher and advertising products. This allows you to use your analytics insights for reaching the right customers. Easy-to-use interface makes it easy to share and process your data. You can also share reports. Analytics intelligence, detailed reports, and many other features will help you get the most out your data. You can easily access data from other Google solutions while you work in Analytics. This streamlines your workflow and saves time. Get deeper insight into how users interact with your site through Google Ads campaigns.

MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform accelerates your content research, creation, and optimization process so you can publish faster and fearlessly.

Readable is an online toolkit for writers that helps them improve their reading ability and connect with their audience. Find the most accurate scores for formulas like Flesch-Kincaid or SMOG. We also have our own readability algorithm. Readable has many unique features that you won't find elsewhere. To engage your audience, polish your content for clarity. No matter your audience, or your medium, Readable's editor is for you. 57% of customers will recommend you to others if they feel emotionally connected with your brand. Keep customers happy with trustworthy, direct content. Trust is built through readability. 81% of consumers believe trust is crucial in making a purchase decision. ContentPro allows you to create clear and compelling content that engages with your audience. CommercePro is a set of tools that uses a unique algorithm. These results will give you concrete steps to optimize your website's readability.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Data is our belief that it is the backbone for the media team. Digital DNA editors have control over the numbers and can make editorial decisions based upon what they see in them. Momentlys' content analysis platform allows editors to stop worrying about whether or not they are tracking the right things and instead focuses on action. You can either act on historical analysis or immediate insights. Momentlys' real time analytics dashboard can be used to keep track of your readership and to leverage historical analysis to create better content for the future. The whole picture. Momently provides all the relevant content metrics you need to see the whole picture and plan for the future. Get a complete overview of your audience's origins - including their region, channel, medium, and device (including web, iOS and Android, and Apple News). You can also see what content they are engaging with.

Open Web Analytics, a free and open-source web analysis framework, allows you to control how you analyze and instrument the use of your websites. OWA can be run under your domain or as part your web application. OWA is a web analytics framework that you can customize to suit your needs. Track WordPress- and Mediawiki-based websites as well as admin events. OWS provides a variety of standard metrics, dimensions, reports, and reports. Integration with raw data access is possible thanks to the extensive data access API. OWA supports GDRP and other privacy standards. OWA offers advanced features that are rarely found in open-source products. OWA provides many standard web analytics metrics, dimensions and reports. The dashboard allows you to monitor analytics. You can view detailed usage information for any web page, including the previous and next pages viewed. View the clickstream of anonymous user sessions.

It can be so frustrating to hear from customers that they are unhappy with your product. Even worse when you don't know what the problem is. Stormly's User The Journey template can help you identify where people are leaving your app or product. Find out which items convert the best. It doesn't matter if you are looking for webshop items, blog articles or videos. The moment users realize the value of an app or website is the aha-moment. You can make your onboarding experience more memorable and increase conversion rates by understanding what this moment is. It is essential to understand what user behavior leads you to higher retention and conversion. This is how you can create a product that engages users. You should aim to determine when your users experience the unique benefit of your app. This is known as the "aha-moment". Once you have this information, you can optimize the onboarding process for your app so that more people become engaged.

React & share is the voice of your customers through the best feedback tool on the marketplace. Your digital audience can speak for you. You can get instant, responsive feedback and insightful reports from your users to find out what they want from your website content. React & Share customers use page-specific insight to measure, analyze, and design effective web content. Open text feedback fields and intuitive reaction buttons allow users to let you know if content is outdated, unclear, or incorrect. Our seamless dashboard and automated reports provide useful data every day of the week or month.

Engage your audience, track user preferences automatically and offer a customized experience based on their behavior and interests. You can increase your lead generation and turn your flybys readers to regular readers. Magnet's Audience Engagement solution allows Publishers to deliver personalized recommendations and relevant content to drive traffic to high-value sites and content, increase page views per session, and send personalized newsletters. Magnet links topics to autogenerated pages (one page per topic), which contain the list of content, sorted alphabetically by score or date. Magnet makes it easy to increase OR and CTR. Magnet uses 16 AI-based algorithms to track users' preferences and curate the perfect newsletter content for each user.

NewsCred's brand Welcome transforms the way marketers do marketing. It is the most widely used marketing orchestration platform by the world's most ambitious brands. It helps them strategically align their teams, eliminate the friction from execution, and show meaningful results. Only Welcome is a platform that was specifically designed to handle modern marketing's complexities and scale to support large teams around the globe. It's a new layer in the marketing technology stack that allows marketers to work together, connect with other martech tools, measure performance, and collaborate better. Welcome unlocks the potential of marketing. Learn why Welcome is the marketing home of some of the most recognizable brands in the world.