Best Consent Management Platforms for Outbrain

Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.

Due to the rise in data breaches and the improper handling of personal data, the management of privacy has become an essential aspect of contemporary marketing. While the General Data Protection Regulation (GDPR) is often viewed primarily as a legal challenge because of the substantial penalties associated with non-compliance, it also offers brands a chance to foster deeper trust with their audience. Research from iProspect reveals that in 2019, a significant 88% of global marketers identified trust as a key priority, aiming to enhance this trust through credibility, relevance, and reliability. In response to consumer privacy regulations like the GDPR, many marketers are adopting tools such as TrustCommander, which notifies users of websites and mobile applications about the personal information being collected, stored, and shared with third parties. TrustCommander effectively blocks the execution of any tracking tags that users have not expressly authorized, ensuring a higher level of transparency. This proactive approach not only safeguards consumer data but also reinforces the relationship between brands and their customers.