Admiral is a specialized Consent Management Platform (CMP) tailored for publishers, designed to assist media organizations in adhering to global privacy regulations such as GDPR, CCPA/CPRA, and others, all while enhancing consent acquisition and maximizing audience engagement. As a CMP that aligns with IAB standards and is compatible with Google, Admiral facilitates the collection of consent, management of preferences, transparency regarding vendors, provision of privacy notifications, implementation of Consent Mode, and adaptation to changing regulatory landscapes.
In contrast to conventional CMPs that prioritize compliance alone, Admiral integrates privacy management with features for optimization, testing, personalization, and audience growth. This enables publishers to boost consent rates, expand their first-party data, enhance their addressable audiences, and mitigate revenue losses attributed to decreasing consent and signal disruption.
As a component of Admiral's Visitor Relationship Management (VRM) platform, the Consent tool empowers publishers to effectively balance compliance, enhance user experience, and drive monetization, all while fostering stronger direct connections with their audience.