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Description

VeraViews is an innovative advertising ecosystem that utilizes blockchain technology, centered on its unique Proof of View (PoV) system for identifying ad fraud. By implementing AI and machine learning for automated fraud detection, it effectively identifies invalid impressions and non-human traffic as they occur, utilizing predictive analytics and anomaly detection to safeguard advertising campaigns. The system ensures that all ad impressions are recorded on a secure distributed ledger, which provides an immutable, auditable trail that offers transparent and reliable campaign information for both advertisers and publishers. Furthermore, VeraViews is designed to seamlessly integrate with leading video platforms such as Brightcove and includes a comprehensive advertising solution, featuring a Supply-Side Platform (SSP) and ad exchange. Recently introduced in the UAE under the NextGen FDI initiative, this platform allows brands to connect with entirely verified human audiences through real-time bidding, ensuring the integrity and effectiveness of their advertising efforts while fostering trust in the digital advertising ecosystem. As a result, VeraViews not only enhances campaign performance but also promotes accountability in advertising practices.

Description

Identify Mobile Ad Fraud with mFaaS, which utilizes advanced machine learning algorithms to detect fraudulent activities in real-time across more than 15 distinct reason codes. Gain a comprehensive snapshot of your mobile traffic along with potential sources of fraud through outstanding behavioral analysis and pattern recognition features. The platform offers customizable dashboards and detailed visual representations for critical insights that can drive action. Supported by over seven patent applications, our foundational technology guarantees thorough quality assessments across various campaigns, ensuring effective fraud detection. mFaaS stands as a robust mobile ad fraud detection solution, adept at recognizing various types of fraudulent traffic instantly. With mFaaS, your mobile advertising efforts can be more secure and efficient than ever before.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

VeraViews

Founded

2017

Country

United Arab Emirates

Website

www.veraviews.com

Vendor Details

Company Name

mTraction

Founded

2018

Country

India

Website

mfaas.com

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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