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Description
HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs.
Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale.
Description
Boosting revenue from your customer base requires a profound understanding of your audience, which can be leveraged to design targeted campaigns across various channels at ten times the speed. In the post-Covid landscape, where traditional shoppers are increasingly turning to e-commerce, it's essential to grasp customer behavior in both online and offline environments. Xeno’s Customer Data Platform (CDP) facilitates this by providing a comprehensive 360-degree view of your clientele, integrating data from e-commerce, point-of-sale systems, loyalty programs, and customer feedback. Utilizing Xeno’s advanced AI technology, you can pinpoint the customers most inclined to shop either online or in-store, or those likely to purchase specific products you are advertising, resulting in improved conversion rates for your campaigns. This allows you to maximize revenue from each initiative without the tedious process of segment identification. Although marketers aim to execute relevant campaigns consistently across multiple channels, many find this task overly challenging on a daily basis. Understanding this struggle, we developed Xeno to empower you to launch campaigns featuring relevant messaging effortlessly and efficiently. This way, you can focus on growing your business while still engaging your customers meaningfully.
API Access
Has API
API Access
Has API
Integrations
Acquigo
Advantage
Facebook
Instagram
Munvo AI
Pabbly Connect
Salesforce
Integrations
Acquigo
Advantage
Facebook
Instagram
Munvo AI
Pabbly Connect
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
HCLSoftware
Founded
2019
Country
India
Website
www.hcl-software.com/unica
Vendor Details
Company Name
Xeno
Founded
2015
Country
India
Website
getxeno.com
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Product Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization