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Description
Accurately differentiating between authentic users and potential threats requires the real-time identification of unique devices and the analysis of global historical data. However, device characteristics may evolve over time, which can lead to misidentifying the same device as a different entity. It is essential to gather ample data while ensuring user privacy is upheld, particularly in light of rigorous data protection laws. As new devices and operating systems are frequently introduced, remaining current and flexible is crucial for effective identification. Additionally, linking multiple device profiles to a single user necessitates a robust capability for cross-device tracking to maintain accuracy. There is also the challenge of manipulating user-agent information sent by browsers or applications to replicate legitimate device behavior. Maintaining a distinct device ID can be complicated when it faces tampering, modifications, or hijacking attempts. Moreover, distinguishing each device becomes increasingly difficult in challenging scenarios, such as factory resets, altered device locations, the detection of group control tools, script-based manipulations, and app reinstalls. Continuous innovation in detection techniques will be essential to address these evolving challenges effectively.
Description
WebTrak™ enhances the capabilities of MarketWide™ by monitoring various aspects of website activity, such as visitor counts, pages viewed, geographical locations, device types, operating systems, browsers used, referral sources, and conversion rates. It systematically records website engagement at two distinct levels—by individual visitor and by specific page, allowing for a comprehensive overview of user sessions that may involve multiple pages accessed in sequence. This tool captures engagement data in real-time, integrating it directly into your marketing system, thus effectively merging both online and offline customer information. By doing so, WebTrak™ equips you with valuable insights that can inform more strategic decision-making. Additionally, to comply with GDPR regulations, it differentiates between legitimate visitors and those who remain anonymous, ensuring responsible data handling practices. This dual-level tracking not only enhances understanding of user behavior but also optimizes marketing efforts for better results.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
TrustDecision
Founded
2018
Country
Singapore
Website
trustdecision.com/solutions/device-fingerprint
Vendor Details
Company Name
DSI
Country
United States
Website
www.dsimarketingservices.com/webtrak/
Product Features
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking