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features
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support

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Description

TrueROAS is a sophisticated ad tracking and attribution solution powered by AI, specifically designed for ecommerce businesses, enabling merchants to effectively pinpoint and allocate sales to the appropriate advertising channels such as Meta, Google, and TikTok, thereby revealing the true sources of their revenue and enhancing ad expenditure, even amidst the challenges of a cookie-less environment. This tool offers seamless integration with platforms like Shopify and WooCommerce, and also accommodates custom integrations, delivering real-time data and a consolidated dashboard that showcases key performance indicators, lifetime value analysis, creative insights, and return on investment, empowering advertisers to recognize successful campaigns, minimize unnecessary expenses, and base their decisions on precise attribution rather than speculation. By employing cutting-edge AI and machine learning techniques, it accurately connects conversions to individual advertisements, feeds enriched conversion information back to the platforms, and provides rapid insights that drive improved return on ad spend while decreasing the cost per acquisition, all while ensuring compliance with GDPR regulations and prioritizing user privacy. Furthermore, its user-friendly interface ensures that even those without extensive technical knowledge can leverage its capabilities to refine their advertising strategies effectively.

Description

Upstack Data helps Shopify brands running paid ads recover the tracking data that browser-based tools lose. By capturing events server-side and resolving visitor identity across devices and sessions, Upstack sends cleaner first-party data to Meta CAPI, Google, and Klaviyo — so ad platforms optimize for real buyers and abandonment flows reach customers who'd otherwise look anonymous. Server-side tracking, cross-device identity resolution, multi-touch attribution, and web analytics in one tool built for DTC ecommerce. Plans start at $149/mo, with a 10-day free trial and a 60-day money-back guarantee.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Facebook Ads
Google Ads
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
Bing
Google Drive
Google Tag Manager
Instagram Ads
Klarna
Klaviyo
Meta Ads
Omnisend
PayPal
WooCommerce
WordPress
X Ads (Twitter Ads)
YouTube Ads

Integrations

Facebook Ads
Google Ads
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
Bing
Google Drive
Google Tag Manager
Instagram Ads
Klarna
Klaviyo
Meta Ads
Omnisend
PayPal
WooCommerce
WordPress
X Ads (Twitter Ads)
YouTube Ads

Pricing Details

Free
Free Trial
Free Version

Pricing Details

$149/month
Upstack Data Pricing

Server-side tracking, cross-device identity resolution, and multi-touch attribution — all included in every plan. Plans start at $149/mo. 10-day free trial, no contracts, cancel anytime.

Starter — $149/mo — up to 500 orders/month
Scale — $399/mo — up to 2,000 orders/month
Growth — $699/mo — up to 10,000 orders/month
Elite — $1,699/mo — up to 30,000 orders/month
Enterprise — Custom — 30,000+ orders/month

Every plan includes server-side tracking + Conversion API, cross-device identity resolution, and multi-touch attribution. Higher tiers add profit & loss reporting, channel attribution, dedicated support, and custom integrations.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

TrueROAS

Founded

2020

Country

Sweden

Website

www.trueroas.com

Vendor Details

Company Name

Upstack Data

Founded

2022

Country

United States

Website

www.upstackdata.com

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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