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Description
TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.
Description
Enhance the effectiveness of your marketing budget by leveraging our state-of-the-art tracking and attribution software that delivers accurate results.
TrackBee seamlessly integrates with all your advertising platforms, making the connection process straightforward. We also play an active role in refining these advertising channels by transmitting real-time data back to the respective platforms.
Even with the challenges of iOS 14.5, cookie consent issues, and ad blockers, our solution ensures you can track effortlessly.
Simply sign up, link your store, and you’ll be ready to start tracking.
Obtain a comprehensive view of all your marketing channels through a single, user-friendly dashboard.
To boost the effectiveness of your ad platform's pixel, we relay data back to enhance its performance.
By utilizing intelligent data, you can optimize your advertising expenditure and reduce unnecessary losses while maximizing returns.
With TrackBee, you can finally take control of your marketing efforts like never before.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Facebook
Yes
Google Ads
Yes
Instagram
Yes
Pinterest
Yes
TikTok
Yes
Awin
Yes
Criteo
Yes
Eulerian
Yes
Google Ad Manager
Yes
Google Analytics
Yes
Integrations
Facebook
Yes
Google Ads
Yes
Instagram
Yes
Pinterest
Yes
TikTok
Yes
Awin
No
Criteo
No
Eulerian
No
Google Ad Manager
No
Google Analytics
No
Pricing Details
1500€/month
Basic
Free Trial
No
Free Version
No
Pricing Details
€100/month per store
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
TrackAd
Founded
2015
Country
France
Website
www.trackad.ai/
Vendor Details
Company Name
TrackBee
Country
The Netherlands
Website
www.trackbee.io
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
Yes
Multi-Campaign
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
