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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Tatari is a cloud-based solution designed for brands, agencies, and publishers, allowing them to plan, purchase, and evaluate advertising campaigns across streaming, linear TV, and online video through a unified interface. Marketed as “The Only Convergent TV Ad Platform,” it empowers users to manage TV advertising similarly to digital ads, featuring integrated campaign planning, execution, and measurement supported by data-driven analytics. The platform offers real-time performance insights and provides clear attribution to business results, going beyond mere ratings. It also automates media-buying processes and logistics, streamlining workflows for its users. Agencies have the option to utilize a self-service version of the platform, enabling them to provide TV advertising services to their clients even if they previously did not have the resources for such capabilities. Additionally, the platform includes tag-and-pixel tools that can be integrated with websites, such as those built on Shopify, to monitor conversion events from TV campaigns, facilitating first-party data connectivity and enhancing performance attribution. Overall, Tatari's comprehensive features aim to revolutionize how advertising is approached in the convergent landscape.

Description

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adloox
Adwallet
Amazon Transparent Ad Marketplace (TAM)
Bidtellect
Celtra
DV Publisher Suite
Eyeota
Factori
FreeWheel Beeswax
Google Display & Video 360
KNOREX XPO
Meetrics
ONEcount
PubGalaxy
PubPower
Qloo
ShareThis
The Moneytizer
Yieldlab
ad:personam

Integrations

Adloox
Adwallet
Amazon Transparent Ad Marketplace (TAM)
Bidtellect
Celtra
DV Publisher Suite
Eyeota
Factori
FreeWheel Beeswax
Google Display & Video 360
KNOREX XPO
Meetrics
ONEcount
PubGalaxy
PubPower
Qloo
ShareThis
The Moneytizer
Yieldlab
ad:personam

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Tatari

Founded

2016

Country

United States

Website

www.tatari.tv/

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

www.xandr.com

Product Features

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives

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