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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Tatari is a cloud-based solution designed for brands, agencies, and publishers, allowing them to plan, purchase, and evaluate advertising campaigns across streaming, linear TV, and online video through a unified interface. Marketed as “The Only Convergent TV Ad Platform,” it empowers users to manage TV advertising similarly to digital ads, featuring integrated campaign planning, execution, and measurement supported by data-driven analytics. The platform offers real-time performance insights and provides clear attribution to business results, going beyond mere ratings. It also automates media-buying processes and logistics, streamlining workflows for its users. Agencies have the option to utilize a self-service version of the platform, enabling them to provide TV advertising services to their clients even if they previously did not have the resources for such capabilities. Additionally, the platform includes tag-and-pixel tools that can be integrated with websites, such as those built on Shopify, to monitor conversion events from TV campaigns, facilitating first-party data connectivity and enhancing performance attribution. Overall, Tatari's comprehensive features aim to revolutionize how advertising is approached in the convergent landscape.

Description

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

152 Media No 
Amazon Transparent Ad Marketplace (TAM) No 
DV Publisher Suite No 
Delivr No 
Eyeota No 
FreeWheel Beeswax No 
Google Display & Video 360 No 
Kochava No 
Proximic by Comscore No 
PubGalaxy No 
PubPower No 
Qloo No 
Retargetly No 
ShareThis No 
Shopify Yes 
Supermetrics No 
The Moneytizer No 
Yieldlab No 
Zuuvi No 
ad:personam No 

Integrations

152 Media Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
DV Publisher Suite Yes 
Delivr Yes 
Eyeota Yes 
FreeWheel Beeswax Yes 
Google Display & Video 360 Yes 
Kochava Yes 
Proximic by Comscore Yes 
PubGalaxy Yes 
PubPower Yes 
Qloo Yes 
Retargetly Yes 
ShareThis Yes 
Shopify No 
Supermetrics Yes 
The Moneytizer Yes 
Yieldlab Yes 
Zuuvi Yes 
ad:personam Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Tatari

Founded

2016

Country

United States

Website

www.tatari.tv/

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

www.xandr.com

Product Features

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

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