Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.
Description
Integrate a digital aspect into your physical materials by linking them to the online realm, enabling interaction with users via their smartphones. Gather data from offline activities, such as product details, discount offers displayed on promotional posters, or interactive games set up at store entrances. It's essential to engage and maintain your audience at the optimal moments and locations. Utilizing O2O Tags for data collection provides you with insights into the effectiveness of your communication materials, including their lifecycle, the demographics of those who engage with them, and a clearer picture of your user base. By connecting your materials through our O2O tag manager, which supports various technologies like QR codes, NFC, image recognition, and Beacons, you can efficiently oversee all interactions from a centralized dashboard. This streamlined approach not only enhances user engagement but also allows for targeted marketing strategies that can adapt to real-time data.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
Yes
Google Cloud Platform
Yes
Instagram
Yes
Pinterest
Yes
Snapchat
Yes
YouTube
Yes
Integrations
Facebook
No
Google Cloud Platform
No
Instagram
No
Pinterest
No
Snapchat
No
YouTube
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$30 one-time payment
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Tamoco
Country
United Kingdom
Website
www.tamoco.com/solutions-advertising-marketing/
Vendor Details
Company Name
Unitag
Country
France
Website
www.unitag.io
Product Features
Location Intelligence
Behavioral Analytics
No
Data Visualization
No
Demographic Data
No
Geocoding
No
Geofencing
No
Location Tracking
No
Predictive Analytics
No
Trade Area Analysis
No
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No
Product Features
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No