Compare Swell vs. Upfunnel

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Clazar is the Enterprise Cloud GTM Management Platform designed for cloud Go-to-Market teams looking to unlock faster growth through AWS, Microsoft Azure, and Google Cloud marketplaces. Built to simplify and scale marketplace revenue, Clazar brings every step of the cloud commerce journey into a single unified system, from marketplace listing creation and offer management to co-selling execution, usage metering, invoicing, and revenue reconciliation. Cloud GTM teams can operationalize marketplace deals with zero manual overhead while accelerating sales cycles and improving financial accuracy. Clazar integrates seamlessly with Salesforce and HubSpot, allowing sales, partnerships, RevOps, and finance teams to manage marketplace and co-sell motions directly within their existing workflows. ISVs can quickly publish listings, generate private offers in minutes, automate approvals and governance processes, and manage contracts end-to-end without jumping between disconnected tools. With real-time dashboards and analytics, revenue teams gain complete visibility into pipeline performance, billing status, payouts, and cash flow across every cloud marketplace channel. Enterprise-ready by design, Clazar offers robust governance controls, industry-leading security compliance like SOC2 and ISO, and a powerful embedded automation builder to help organizations scale marketplace operations efficiently and confidently. Trusted by 300+ high-growth companies, including Supabase, Zapier, Pinecone, Replit, Perplexity, Confluent, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

PayKings is a payment processing provider specializing in merchant account solutions for high-risk industries that often face challenges obtaining traditional payment services. The company offers a streamlined approval process powered by automated underwriting, allowing many businesses to gain access to payment processing capabilities within a short timeframe. Businesses can leverage merchant accounts, payment gateways, ACH processing, credit card processing, recurring billing, and virtual terminal solutions through a single provider. PayKings serves a broad range of industries, including adult entertainment, CBD, online gaming, firearms, debt settlement, travel, nutraceuticals, cryptocurrency, and other specialized markets. Fraud prevention tools and chargeback management services help businesses reduce risk while maintaining smooth transaction processing. The platform supports integration with leading gateways, eCommerce platforms, content management systems, and custom APIs. Dedicated account managers provide guidance throughout onboarding and ongoing operations, ensuring merchants receive industry-specific support. Transparent interchange-plus pricing models help businesses understand processing costs without hidden fees or long-term contractual commitments. PayKings enables high-risk businesses to access reliable payment infrastructure while supporting growth and operational stability.

Paladin Point of Sale is a comprehensive POS system built specifically to support the unique needs of independent retailers. It simplifies store operations by combining in-store sales, mobile point of sale, and a fully built online store into one unified platform. Designed for industries such as hardware, lumber, pharmacy, and retail, Paladin adapts to specialized inventory and workflow requirements. Integrated EDI capabilities connect retailers directly with national and regional distributors to improve ordering accuracy and efficiency. The platform includes managed cybersecurity services, ensuring systems and customer data remain protected. Paladin’s intuitive design makes it easy for store owners and staff to learn quickly. Dedicated account managers assist with setup and go-live, minimizing disruption. With no long-term contracts or hidden fees, Paladin offers flexibility and transparency. USA-based support is available 24/7, providing dependable assistance when it’s needed most. Backed by decades of experience, Paladin helps retailers run smarter, stay stocked, and grow confidently.

Apify provides the infrastructure developers need to build, deploy, and monetize web automation tools. The platform centers on Apify Store, a marketplace featuring 10,000+ community-built Actors. These are serverless programs that scrape websites, automate browser tasks, and power AI agents. Developers create Actors using JavaScript, Python, or Crawlee (Apify's open-source crawling library), then publish them to the Store. When other users run your Actor, you earn money. Apify manages the infrastructure, handles payments, and processes monthly payouts to thousands of active developers. Apify Store offers ready-to-use solutions for common use cases: extracting data from Amazon, Google Maps, and social platforms; monitoring prices; generating leads; and much more. Under the hood, Actors automatically manage proxy rotation, CAPTCHA solving, JavaScript-heavy pages, and headless browser orchestration. The platform scales on demand with 99.95% uptime and maintains SOC2, GDPR, and CCPA compliance. For workflow automation, Apify connects to Zapier, Make, n8n, and LangChain. The platform also offers an MCP server, enabling AI assistants like Claude to discover and invoke Actors programmatically.

Modern POS for Pawnbrokers Who Refuse to Stand Still. Bravo Store Systems is redefining what pawn software can do. Developed by pawnbrokers and engineered for growth, Bravo’s cloud-based platform unites point-of-sale, compliance, mobile apps, and connected eCommerce into one seamless system. Behind every feature is a simple promise: make work easier and results measurable. Unified POS: Handle loans, buys, retail, and firearms in one clean interface. Predictive Pricing: Standardize valuations across staff and locations for consistent margins. Compliance Built-In: ATF E4473 digital forms, A&D bound book, and state reporting handled automatically. Mobility + Marketplace: Sync instantly with Buya.com, UsedGuns.com, and MobilePawn. Analytics + Reporting: Role-based dashboards surface what matters most—today’s customers, overdue items, and exceptions. With more than 2,000 stores live on Bravo, pawnshops gain enterprise-class capability without the enterprise headache. It’s everything a modern pawnbroker needs—speed, compliance confidence, and real ROI—inside one system designed by people who’ve lived the business.

Descartes Sellercloud is an all-in-one ecommerce platform designed to help businesses manage and grow their operations by centralizing control over product catalogs, inventory, orders, purchasing, fulfillment, and shipping. With more than 350 integrations to major marketplaces like Amazon, Shopify, and The Home Depot, Sellercloud enables sellers to expand their customer base and diversify sales channels effortlessly. The platform automates many repetitive tasks, reducing manual effort and allowing companies to increase operational efficiency and speed up order fulfillment. It offers tailored solutions for various ecommerce models, including wholesale, retail, 3PL, FBA, and refurbished products, making it versatile for different business needs. Customers consistently highlight Sellercloud’s ability to eliminate inventory errors, automate workflows, and support rapid growth. Sellercloud also provides a dedicated product expert to guide clients through onboarding and help them optimize their workflows. The platform’s scalable architecture supports businesses as they grow and face new challenges in ecommerce. Overall, Sellercloud delivers a comprehensive toolkit to manage every aspect of online selling with ease.

Ecwid by Lightspeed makes it easy to add an online shop to any website or social media profile. Ecwid is used by hundreds of thousands merchants in 175 different countries. It has everything you need for reaching your customers wherever they may be: in-person or through your website, Instagram and Facebook, Amazon, Google Shopping, or Amazon. Ecwid's integrated point-of-sale and email marketing integrations and dedicated mobile app allow you to manage your marketing, sales, and merchandising from anywhere.

Runit was founded in NYC in 1992. It is the cloud-based Retail Management (POS) and Point of Sale (POS), system for high-end apparel and footwear, as well as gift retail chains. We offer a flexible platform and highly personalized, 24x7 support that will allow you to integrate processes across all your stores, warehouses or websites. Runit RealTime Cloud can adapt to your chain of stores, whether it is made up of three, fifty, or more. It helps you streamline ordering and distribution, customer experience, and payments, as well as e-commerce integration. Runit RealTime Cloud for PC, Mac, and iPad allows you to leverage hardware that you already own. Our experience and flexible platform are available on a monthly subscription that is affordable even for those with tight budgets. We don't require long-term commitments nor large upfronts. Request a customized demo today!

Scotch is a comprehensive operating system tailored specifically for liquor retailers, integrating liquor-focused point of sale (POS), payment processing, back office functions, inventory management, ordering, receiving, analytics, and customer engagement tools into one cohesive platform. More than just a typical POS system, Scotch is designed to meet the operational needs of bottle shops, wine retailers, beer outlets, and liquor stores, accommodating features like case breaks, handling distributor invoices, managing thousands of SKUs, working with multiple suppliers, ensuring age verification, enabling offline sales, and providing real-time inventory tracking. By streamlining transactions, the POS system allows staff to complete sales more quickly, enroll customers on the spot, manage rewards programs, facilitate split payments, ensure secure transactions, and maintain customer flow even during internet outages. Furthermore, Scotch automatically monitors parent-child inventory relationships, meaning that selling any quantity—be it a single bottle, a six-pack, or an entire case—instantly updates all related inventory types without the need for manual inputs or end-of-day reconciliation processes. This efficiency ultimately enhances the overall shopping experience for both retailers and their customers alike.