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features
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support

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Description

Sprout Social’s Influencer Marketing solution empowers brands to maximize their marketing impact by finding and partnering with the right creators through AI-driven, topic-focused search capabilities. By simulating the way consumers discover content on social platforms, it helps marketers locate authentic influencers whose audiences closely match their target demographics. The platform ensures brand safety by allowing users to customize parameters and vet creators based on past content and partnership performance. Users can manage the entire campaign lifecycle—from outreach and contracting to content approvals—within a single, customizable interface. Sprout Social’s advanced analytics tools track ROI by measuring both paid and organic influencer content, enabling data-driven optimization. The platform also offers competitive analysis, trend reports, and industry insights to help marketers stay ahead. With 1:1 expert support and integration with social media management, it provides a seamless marketing experience. Leading brands rely on Sprout Social to drive authentic customer connections and measurable growth.

Description

Onalytica, founded in 2009 and backed be Bebo founders Michael Birch and Paul Birch is an award-winning platform for influencer marketing that connects brands and topical influencer communities. It also helps them to structure and scale influencer programs worldwide. Influencer marketing is still a new category. Brands and influencers are trying to figure out how to work together in an environment that has no rules. Onalytica offers the software, professional services, and consultancy to assist clients in running successful influencer marketing programs.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook No 
Filigran Yes 
Instagram No 
LinkedIn No 
Sprout Social Yes 
X (Twitter) No 

Integrations

Facebook Yes 
Filigran No 
Instagram Yes 
LinkedIn Yes 
Sprout Social No 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Get in touch
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Sprout Social

Founded

2010

Country

United States

Website

sproutsocial.com/influencer-marketing/

Vendor Details

Company Name

Oalytica

Founded

2009

Country

United Kingdom

Website

www.onalytica.com

Product Features

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery No 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring No 

Product Features

Advocacy

Advocate Management Yes 
Campaign Management Yes 
Customer Advocacy Yes 
Event Triggered Actions Yes 
Forms Management No 
Legislation Tracking No 
Petition Management No 
Political Advocacy Yes 
Rewards Program No 
Social Engagement Yes 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management Yes 
Categorization / Grouping Yes 
Conversion Tracking Yes 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Influencer Marketing

CRM Yes 
Campaign Management Yes 
Faceted Search / Filtering Yes 
Influencer Discovery Yes 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools No 
Visitor Identification No 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics No 

Public Relations

Article Author Database No 
Auto-Update Media Lists No 
Campaign Management Yes 
Clippings Management No 
Communications Calendar No 
Contact Management Yes 
Digital Asset Management Yes 
Direct Mail Management No 
Email Distribution No 
Press Monitoring Yes 
Press Release Builder No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection Yes 

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