Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.
Description
WriteToMail is an innovative platform designed for automating direct-mail campaigns, enabling businesses to effectively target their audience, craft personalized mail pieces, and execute physical marketing initiatives without the hassle of managing printers, design firms, or fulfillment services. By simply uploading a CSV or Excel file, users can leverage AI technology that identifies address columns and assigns custom fields as merge variables, ensuring that each recipient receives a uniquely tailored postcard. The platform allows for the inclusion of dynamic offers, individualized messages, Street View images of recipients' homes, AI-enhanced photos, and QR codes linking to personalized landing pages. Additionally, WriteToMail verifies addresses through USPS, taking care of the entire process from printing and stamping to mailing. Teams can target new homeowners and consumers within specific geographic locations, or they can upload their own contact lists for various purposes, such as real estate prospecting, re-engaging ecommerce customers, B2B outreach, B2C promotions, fundraising campaigns, and local service marketing. This comprehensive approach streamlines marketing efforts while delivering highly personalized experiences to each recipient.
API Access
Has API
No
API Access
Has API
No
Integrations
Clio
No
Google Sheets
No
LinkedIn
No
Microsoft Excel
No
Pricing Details
Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial
No
Free Version
No
Pricing Details
$20 per month
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Canada Post
Founded
1981
Country
Canada
Website
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
Vendor Details
Company Name
WriteToMail
Country
United States
Website
writetomail.com
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Alternatives
No Alternatives