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Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.

Description

WriteToMail is an innovative platform designed for automating direct-mail campaigns, enabling businesses to effectively target their audience, craft personalized mail pieces, and execute physical marketing initiatives without the hassle of managing printers, design firms, or fulfillment services. By simply uploading a CSV or Excel file, users can leverage AI technology that identifies address columns and assigns custom fields as merge variables, ensuring that each recipient receives a uniquely tailored postcard. The platform allows for the inclusion of dynamic offers, individualized messages, Street View images of recipients' homes, AI-enhanced photos, and QR codes linking to personalized landing pages. Additionally, WriteToMail verifies addresses through USPS, taking care of the entire process from printing and stamping to mailing. Teams can target new homeowners and consumers within specific geographic locations, or they can upload their own contact lists for various purposes, such as real estate prospecting, re-engaging ecommerce customers, B2B outreach, B2C promotions, fundraising campaigns, and local service marketing. This comprehensive approach streamlines marketing efforts while delivering highly personalized experiences to each recipient.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Clio No 
Google Sheets No 
LinkedIn No 
Microsoft Excel No 

Integrations

Clio Yes 
Google Sheets Yes 
LinkedIn Yes 
Microsoft Excel Yes 

Pricing Details

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial No 
Free Version No 

Pricing Details

$20 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Canada Post

Founded

1981

Country

Canada

Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Vendor Details

Company Name

WriteToMail

Country

United States

Website

writetomail.com

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Alternatives

No Alternatives

Alternatives

Postry Reviews

Postry

MS Strategic Advisory
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DirectMail2.0, LLC.