Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.
Description
Who’s Mailing What! serves as a competitive intelligence tool and an extensive searchable database focused on direct mail and email marketing initiatives, granting marketers, designers, copywriters, and direct mail experts access to a vast collection of authentic direct mail items, including sales letters, postcards, flyers, and archived emails, spanning over 85 sub-categories and 21 primary industry categories within the U.S. Users can utilize keyword searches, competitor analysis, or format filters to discover effective creative strategies, including headlines, offers, designs, and promotional techniques, while also monitoring which companies are actively conducting mailing campaigns, viewing campaign creatives in PDF format, and acquiring valuable insights into successful practices in their sectors. This platform further enhances user experience by offering real-time alerts for new campaigns, employing machine learning and OCR for full-text search capabilities, and providing weekly updates to the database, ensuring users remain informed about industry trends, can benchmark competitive behaviors, and are inspired to develop more impactful direct mail strategies. The comprehensive nature of this tool enables professionals to refine their marketing approaches and stay ahead in a competitive landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Canada Post
Founded
1981
Country
Canada
Website
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
Vendor Details
Company Name
Who's Mailing What!
Founded
1978
Country
United States
Website
www.whosmailingwhat.com
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Alternatives
No Alternatives