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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.

Description

Direct mail remains a powerful tool for driving new sales and attracting fresh customers, significantly benefiting businesses across various sectors. At Vya, we are equipped to oversee your complete direct mail initiative, starting from conceptualization at the corporate level to delivery in the consumer's mailbox. By integrating our user-friendly MRM systems with established printing capabilities, we provide customizable templates, streamlined approval procedures, efficient project management, and notable savings on print and postage expenses. Our dedicated print and fulfillment specialists are ready to guide you through a range of options, including traditional mailers, Every Door Direct Mail® (EDDM®) campaigns, dimensional mailers, custom kits, and more, ensuring your campaign distinguishes itself in a competitive landscape. Additionally, we combine our extensive printing and direct mail expertise with our marketing resource management technology to deliver a full suite of services. This approach includes the ability for local customization, list purchasing, effective data management, and smooth printing and distribution to enhance your marketing efforts. By leveraging our comprehensive solutions, you can ensure that every aspect of your direct mail campaign is executed flawlessly.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Canada Post

Founded

1981

Country

Canada

Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Vendor Details

Company Name

Vya Systems

Founded

1991

Country

United States

Website

www.vyasystems.com

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting Yes 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management Yes 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing Yes 
Mailing Services Integration Yes 
Pre-made Templates Yes 
Printing Services Integration Yes 
Response Alerts No 

Web to Print

Approval Workflow No 
Customizable Templates No 
Multi-Store No 
Order Management No 
Product Configurator No 
Quotes / Estimates No 
SEO Management No 
Templates No 
Website Management No 

Alternatives

No Alternatives

Alternatives