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features
design
support

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Description

Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.

Description

Stannp serves as a comprehensive platform for direct mail marketing, enabling users to design, schedule, automate, and monitor mail campaigns on a large scale. This service allows teams to print and distribute various types of direct mail globally, such as postcards, letters, and self-mailers, while seamlessly integrating with over 1,000 other marketing tools and a custom API. Users can easily upload PDFs for virtual printing, launch bulk mail initiatives, or create automated communications for various purposes like reminders, renewals, newsletters, customer milestones, abandoned carts, lead follow-ups, win-back initiatives, sales, and event promotions. By emphasizing direct mail as an impactful marketing avenue, Stannp merges the physical appeal of print with the adaptability of digital marketing, offering features like tracking, personalization, and automation. The platform also facilitates thoroughly personalized follow-up mail, postcards triggered by specific actions featuring product imagery and discount codes, as well as tailored seasonal campaigns, ensuring that every interaction resonates with the target audience. Ultimately, Stannp represents a fusion of traditional and modern marketing techniques designed to maximize customer engagement.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM No 
Klaviyo No 
Magento No 
Salesforce No 
Shopify No 
WooCommerce No 
Zapier No 

Integrations

HubSpot CRM Yes 
Klaviyo Yes 
Magento Yes 
Salesforce Yes 
Shopify Yes 
WooCommerce Yes 
Zapier Yes 

Pricing Details

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial No 
Free Version No 

Pricing Details

$0.76 per mail piece
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Canada Post

Founded

1981

Country

Canada

Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Vendor Details

Company Name

Stannp

Founded

2014

Country

United States

Website

www.stannp.com

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Alternatives

No Alternatives

Alternatives