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features
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support

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Description

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

Description

ad:personam, a self-serve DSP, is built on the Xandr Microsoft DSP API and offers a solution for programmatic marketing to small businesses, startups, or agencies. It breaks down financial barriers by allowing everyone to access programmatic advertising. The platform offers a variety of programmatic purchasing solutions, such as Contextual Targeting and Audience Target Groups. It also offers Connected TV, Video & Audio Campaigns, Retargeting, and Video & Audio Campaigns. The platform supports a variety of creative ad formats, including GIF, JPEG and PNG files, HTML5, audio and video files. Integrating with Google Looker allows for real-time dashboards and reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Ad:personam also offers access to global data and inventory providers, including video, audio and CTVs. This opens the door to premium audiences and sites.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AUDIENCEX Yes 
AgencyAnalytics Yes 
Beachfront Yes 
Bionic for Agencies Yes 
Blotout Yes 
ChatGPT No 
Cross Pixel Yes 
DV Publisher Suite Yes 
Google Cloud BigQuery No 
Humming Yes 
Improvado Yes 
Looker No 
Meltano Yes 
NinjaCat Yes 
Xandr No 

Integrations

AUDIENCEX No 
AgencyAnalytics No 
Beachfront No 
Bionic for Agencies No 
Blotout No 
ChatGPT Yes 
Cross Pixel No 
DV Publisher Suite No 
Google Cloud BigQuery Yes 
Humming No 
Improvado No 
Looker Yes 
Meltano No 
NinjaCat No 
Xandr Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€149/month
Try ad:personam's Self Serve Programmatic Advertising DSP for free and gain access to a range of features. With no expiration date on our free plan, take the time to explore and get comfortable with our platform. When you're ready to launch your campaigns, simply upgrade to one of our plans to go live with your advertising. No minimum Self Serve DSP
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Simpli.fi

Founded

2010

Country

United States

Website

simpli.fi/platform/

Vendor Details

Company Name

ad:personam

Founded

2021

Country

Germany

Website

www.adpersonam.io

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

OTT

API Access Yes 
Content Organization No 
Live Events No 
Monetization Tools Yes 
Multi-Service Integration Yes 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

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