Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.
Description
As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.
API Access
Has API
Yes
API Access
Has API
No
Integrations
AUDIENCEX
Yes
AgencyAnalytics
Yes
Beachfront
Yes
Bionic for Agencies
Yes
Blotout
Yes
Cross Pixel
Yes
DV Publisher Suite
Yes
DynAdmic
No
Humming
Yes
Improvado
Yes
Integrations
AUDIENCEX
No
AgencyAnalytics
No
Beachfront
No
Bionic for Agencies
No
Blotout
No
Cross Pixel
No
DV Publisher Suite
No
DynAdmic
Yes
Humming
No
Improvado
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Simpli.fi
Founded
2010
Country
United States
Website
simpli.fi/platform/
Vendor Details
Company Name
Xaxis
Founded
2011
Country
United States
Website
www.xaxis.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
OTT
API Access
Yes
Content Organization
No
Live Events
No
Monetization Tools
Yes
Multi-Service Integration
Yes
SDK
No
Scheduling
No
Video Hosting/Storage
No
Video Quality Optimization
No
Predictive Analytics
AI / Machine Learning
No
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
No
Retargeting
A/B Testing
No
Audience Targeting
No
Behavioral Targeting
No
Conversion Tracking
No
Geo Targeting
No
Mobile Retargeting
No
Personalization
No
Recommendation Engine
No
Social Media Retargeting
No
Product Features
Artificial Intelligence
Chatbot
No
For Healthcare
No
For Sales
No
For eCommerce
No
Image Recognition
No
Machine Learning
No
Multi-Language
No
Natural Language Processing
No
Predictive Analytics
No
Process/Workflow Automation
No
Rules-Based Automation
No
Virtual Personal Assistant (VPA)
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No