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Description
SightX serves as a comprehensive consumer research solution, enabling users to conduct a variety of studies, including concept testing, brand tracking, pricing research, content evaluation, product development, and customer experience analysis, all from a unified platform. This innovative tool integrates sophisticated methodologies such as conjoint analysis, MaxDiff, weighting, significance testing, text sentiment analysis, persona creation, and summarization of open-ended responses, all enhanced by an integrated generative AI assistant named “Ada” that accelerates the analytical process and generates executive summaries. Users can easily filter, compare, and segment data across various variables while gaining rapid access to millions of qualified consumers globally. Additionally, SightX accommodates both qualitative and quantitative research, streamlining data processing and empowering teams with complete oversight over their research design, analysis, and outcomes. With its ability to connect users with a vast pool of high-quality consumers in a matter of minutes, SightX is redefining the landscape of consumer research. This platform not only saves time but also enhances the depth and accuracy of insights gleaned from research initiatives.
Description
Sticky by Tobii Pro is an innovative self-service online tool that merges survey questions with webcam-based eye tracking and emotion analysis, simplifying complex quantitative research. This efficient approach allows for time and cost-effective integration of eye tracking into studies, enabling the testing of extensive consumer panels as they interact with specific shelves, packaging, advertisements, or websites from their personal devices. Compared to traditional in-person research methods, Sticky by Tobii Pro offers large-scale quantitative eye tracking and emotion analytics at a significantly reduced cost. By utilizing the participant's webcam, market researchers can obtain insightful visual and emotional data regarding the effectiveness and appeal of both existing and new designs, particularly in areas like packaging and advertising. The platform seamlessly connects with online survey platforms and panel providers on a global scale, facilitating a distributed data collection process with swift turnaround times. This unique combination of features ensures that researchers can comprehensively understand consumer behavior and preferences with remarkable ease.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
SightX
Founded
2015
Country
United States
Website
sightx.io
Vendor Details
Company Name
Tobii Pro
Founded
2001
Country
Sweden
Website
www.tobiipro.com/product-listing/sticky-by-tobii-pro/
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Product Features
Emotion Recognition
Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions
