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Description
Shared Audiences is an online platform tailored for B2B exhibitors, marketers, agencies, and event coordinators, focusing on event marketing and advertising. It allows marketers to find trade shows and conferences, pinpoint suitable target audiences, create venue geofences, and devise as well as execute campaigns across display, video, and connected TV, while also enabling retargeting of event attendees post-event. The platform provides comprehensive campaign analytics, including metrics such as impressions, clicks, and foot traffic data in conversion zones. For event organizers, it offers features like customized event registration, attendee communication tools, and support for Apple and Google Wallet passes, along with sponsor placements and audience insights. These functionalities empower teams to effectively manage event promotion, enhance attendee interaction, optimize sponsor visibility, and streamline follow-ups after events. Additionally, for those seeking more support, a managed service option is offered to assist with campaign planning and execution, ensuring a seamless marketing experience.
Description
The Taurus stands out as the inaugural compliance platform crafted with the specific intent of adhering to EU Regulation 2024/900, which pertains to the Transparency of Political Advertising Regulation. Under this regulation, every political advertisement disseminated within the EU is mandated to include a structured transparency notice that details the sponsor, payment information, targeting criteria, and a permanent URL accompanied by a QR code. The Taurus streamlines this process significantly; it features a user-friendly guided wizard that assists sponsors in completing all necessary fields in roughly 10 minutes. Additionally, publishers benefit from a comprehensive dashboard that enables them to manage sponsor invitations, ensure compliance prior to the publication of ads, and generate timestamped audit trails. Among its essential features are the wizard-based notice creation, permanent URLs hosted on ttad.eu, printable QR codes, a 7-year document retention policy, an Art. 15 complaint mechanism, compliance links connecting sponsors and publishers, as well as support for multiple languages, including English and German. A free Verified tier is offered, alongside paid plans for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which come with a 14-day free trial. Developed in Munich by Expanse UG, The Taurus aims to simplify compliance in political advertising while promoting transparency and accountability in the political landscape.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Apple Wallet
No
Google Wallet
No
Pricing Details
$299/month
Free Trial
Yes
Free Version
No
Pricing Details
EUR 4.90/month
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Shared Audiences
Founded
2021
Country
United States
Website
www.sharedaudiences.com
Vendor Details
Company Name
Expanse
Founded
2017
Country
Germany
Website
thetaurus.com/en
Product Features
Event Marketing
Audience Segmentation
No
Campaign Management
No
Email Marketing
No
Event Calendar
No
Landing Pages / Web Forms
No
Location-Based Marketing
No
Reporting/Analytics
No
Social Media Promotion
No
Surveys & Feedback
No
Website Management
No
Product Features
Compliance
Archiving & Retention
No
Artificial Intelligence (AI)
No
Audit Management
No
Compliance Tracking
No
Controls Testing
No
Environmental Compliance
No
FDA Compliance
No
HIPAA Compliance
No
ISO Compliance
No
Incident Management
No
OSHA Compliance
No
Risk Management
No
Sarbanes-Oxley Compliance
No
Surveys & Feedback
No
Version Control
No
Workflow / Process Automation
No
