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features
design
support

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Description

Streamline the process of linking revenue to your campaigns and channels through effective marketing attribution. Spend less time managing multiple reports and dedicate more effort to enhancing your outputs and budget allocation. Enable data-driven decision-making by seamlessly integrating your website, CRM, and marketing applications to access the essential data exactly where it is needed. Monitor interactions such as calls, forms, live chats, and other touchpoints effectively. Effortlessly track every click, call, and conversation directed to your website through our comprehensive forms, live chat, and call tracking solutions. Connect your marketing efforts to clicks, leads, and sales, allowing you to determine what strategies succeed and what falls short. Understand the behavior of high-quality leads to refine your campaigns using value-focused metrics. Your data exists, but the challenge lies in its disconnection, making it difficult to discern which channels are generating new leads or to identify which leads convert into sales. With Ruler's marketing attribution software, you can integrate the data from your leads into your CRM and analytics tools, ensuring you have a holistic view of your marketing performance. This integration empowers marketers to make informed decisions and optimize their strategies effectively.

Description

Achieve a comprehensive understanding of your True Lead Value at every stage of your marketing journey. Gain complete insight into the origins of your leads, their behaviors, and the actual worth of your marketing efforts. Take control of the most crucial KPIs that influence your marketing funnels, designed specifically by marketers for marketers. Recognize how each interaction within your marketing strategy can either enhance or diminish the value of your leads. Merge various touchpoints and lead sources to identify which traffic channels yield the highest value, while also monitoring revenue throughout the entire customer lifecycle, even extending years into the future. Access practical insights without needing any coding skills, spreadsheet manipulation, or complicated pivot tables—find the answers to your pressing questions in mere seconds. Effortlessly integrate your existing data without any coding, combining inputs from your email marketing platforms, merchant accounts, and more, guaranteeing complete accuracy in both your revenue and lead tracking. This streamlined approach empowers you to make informed decisions based on reliable data and real-time insights.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Nekton.ai Yes 
Stackreaction Yes 
Zapier Yes 
ActiveCampaign No 
Adobe Marketo Engage No 
Axis LMS No 
Capsule Yes 
Easyflow Yes 
Facebook No 
Google Ads No 
Google Analytics Yes 
HubSpot Customer Platform No 
Kit No 
Klaviyo No 
Mailchimp No 
MemberMouse No 
Ontraport No 
PayPal No 
Pipedrive Yes 
Salesforce No 

Integrations

Nekton.ai Yes 
Stackreaction Yes 
Zapier Yes 
ActiveCampaign Yes 
Adobe Marketo Engage Yes 
Axis LMS Yes 
Capsule No 
Easyflow No 
Facebook Yes 
Google Ads Yes 
Google Analytics No 
HubSpot Customer Platform Yes 
Kit Yes 
Klaviyo Yes 
Mailchimp Yes 
MemberMouse Yes 
Ontraport Yes 
PayPal Yes 
Pipedrive No 
Salesforce Yes 

Pricing Details

$79 per month
Free Trial Yes 
Free Version No 

Pricing Details

$95/month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Ruler Analytics

Founded

2016

Country

United Kingdom

Website

www.ruleranalytics.com

Vendor Details

Company Name

SegMetrics

Founded

2015

Country

United States

Website

segmetrics.io

Product Features

Call Tracking

CRM Yes 
Call Log No 
Call Recording Yes 
Call Routing No 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking Yes 
User Interaction Tracking No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives