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Description
Revya specializes in deduction recovery and trade promotion management for consumer packaged goods (CPG) brands that distribute their products through various channels. It efficiently retrieves the weekly UNFI backup along with detailed K-Solve data from KeHE, meticulously organizes each entry by chargeback category, correlates promotional entries with their respective authorizations, verifies shortage claims against both the bill of lading and proof of delivery, and systematically files any discrepancies within the dispute periods designated by each distributor.
In terms of planning, Revya evaluates promotions based on incremental case sales derived from historical scan data, adjusted for cannibalization, and calculates the delivered cost to provide a comprehensive report on the true cost of service per channel, taking into account the impacts of spoils, fines, and chargebacks that arose from the transactions. Unlike other Trade Promotion Management (TPM) tools that only forecast expenditures, Revya goes a step further by analyzing the retailer's actions post-promotion for a more accurate assessment.
With over $120 million in managed deductions, Revya has processed more than 16,000 deductions across 14 different distributors and retailers, which include major players like UNFI, KeHE, US Foods, Sysco, Lowe's, and Menards, showcasing its significant impact in the industry. This comprehensive approach not only streamlines financial recoveries but also enhances strategic planning for future promotions, making Revya an essential asset for CPG brands.
Description
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
API Access
Has API
API Access
Has API
Screenshots View All
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Integrations
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Integrations
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Revya
Founded
2023
Country
United States
Website
www.revya.ai
Vendor Details
Company Name
Wipro
Country
United States
Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management