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Average Ratings 0 Ratings

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Description

Qlaritics serves as a web-based platform for digital intelligence and media monitoring aimed at brands, agencies, communications teams, researchers, and public-sector entities. It aggregates data from a variety of sources including social media, news websites, forums, blogs, review platforms, and video channels, then categorizes this information by topics, individuals, sources, sentiment, intent, engagement levels, and timeframes. With its dashboards and reports, teams can effectively monitor brand visibility and reputation, analyze competitors, scrutinize audience behaviors, and identify conversation trends across different channels. The platform's analytical tools are designed to filter out bot activity and spam, pinpoint changes in sentiment, highlight emerging risks, and reveal significant trends for further examination. Additionally, Q-AI interprets the insights gathered, responds to inquiries about data fluctuations, elucidates potential reasons behind these changes, and generates summaries and recommendations that aid in monitoring, research, and communication strategies. All of these features work together to enhance the decision-making capabilities of organizations in a rapidly evolving digital landscape.

Description

Qualtrics Brand and Communication Research is an advanced platform built to help organizations strengthen their brand and improve marketing performance. It provides continuous brand health tracking, enabling businesses to monitor perception, awareness, and competitive positioning in real time. The platform allows teams to test creative concepts, including advertisements and messaging, before investing in production and media spend. By leveraging both human and AI-generated synthetic panels, companies can access flexible and scalable research options tailored to their needs. AI-powered analytics analyze data from various sources such as social media, customer feedback, and reviews to uncover actionable insights. These insights help marketers understand what resonates with their audience and refine their strategies accordingly. The system also supports cost optimization by reducing research expenses and delivering predictable budgets. Real-time alerts and dashboards ensure teams can quickly respond to shifts in sentiment or market trends. Additionally, the platform streamlines research workflows, making it easier to generate reports and insights efficiently. Ultimately, Qualtrics helps organizations create more impactful campaigns and achieve better marketing outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Alnixa

Website

qlaritics.com

Vendor Details

Company Name

Qualtrics

Founded

2002

Country

United States

Website

www.qualtrics.com/strategy/brand-research/

Product Features

Product Features

Experience Management

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Alternatives

Alternatives

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