Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Qlaritics serves as a web-based platform for digital intelligence and media monitoring aimed at brands, agencies, communications teams, researchers, and public-sector entities. It aggregates data from a variety of sources including social media, news websites, forums, blogs, review platforms, and video channels, then categorizes this information by topics, individuals, sources, sentiment, intent, engagement levels, and timeframes. With its dashboards and reports, teams can effectively monitor brand visibility and reputation, analyze competitors, scrutinize audience behaviors, and identify conversation trends across different channels. The platform's analytical tools are designed to filter out bot activity and spam, pinpoint changes in sentiment, highlight emerging risks, and reveal significant trends for further examination. Additionally, Q-AI interprets the insights gathered, responds to inquiries about data fluctuations, elucidates potential reasons behind these changes, and generates summaries and recommendations that aid in monitoring, research, and communication strategies. All of these features work together to enhance the decision-making capabilities of organizations in a rapidly evolving digital landscape.
Description
Qualtrics Brand and Communication Research is an advanced platform built to help organizations strengthen their brand and improve marketing performance. It provides continuous brand health tracking, enabling businesses to monitor perception, awareness, and competitive positioning in real time. The platform allows teams to test creative concepts, including advertisements and messaging, before investing in production and media spend. By leveraging both human and AI-generated synthetic panels, companies can access flexible and scalable research options tailored to their needs. AI-powered analytics analyze data from various sources such as social media, customer feedback, and reviews to uncover actionable insights. These insights help marketers understand what resonates with their audience and refine their strategies accordingly. The system also supports cost optimization by reducing research expenses and delivering predictable budgets. Real-time alerts and dashboards ensure teams can quickly respond to shifts in sentiment or market trends. Additionally, the platform streamlines research workflows, making it easier to generate reports and insights efficiently. Ultimately, Qualtrics helps organizations create more impactful campaigns and achieve better marketing outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Alnixa
Website
qlaritics.com
Vendor Details
Company Name
Qualtrics
Founded
2002
Country
United States
Website
www.qualtrics.com/strategy/brand-research/
Product Features
Product Features
Experience Management
Action Management
No
Analytics
No
Customer Segmentation
No
Dashboard
No
Feedback Management
No
Knowledge Management
No
Multi-Channel Collection
No
Sentiment Analysis
No
Survey Management
No
Text Analysis
No
Trend Analysis
No