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Description

The Agile Marketing Platform for Financial Services Financial Institutions can use our services to deepen customer relationships, increase share of wallet, and increase loyalty. We allow them to easily execute personalized campaigns through all channels, at scale. Prisma Campaigns, an intelligent omnichannel orchestrator, can be used for online banking, mobile banking, email, SMS, and other channels. It uses customer data to allow FIs deliver targeted and personalized campaigns that are relevant, personal, and contextual at every stage of the customer journey. From insights to action Effectively orchestrate segmented real-time campaigns. 1-to-1 personalized messages Increase conversion rates by delivering personal and contextual messages All-in-one platform All your channels can be managed from one place: mobile, web and email. Integration is fast and simple Our SDK is easy to use and you can go live in 6 weeks. #BeRelevant

Description

Rule serves as a comprehensive digital communication solution that facilitates the crafting of individualized customer experiences through various channels, including email, SMS, RCS, marketing automation, and newsletters. It features an intuitive drag-and-drop editor equipped with pre-branded templates, along with a dynamic Journey Builder designed for complex, multi-step workflows and sophisticated tools for advanced segmentation and hyper-personalization to customize messaging at each interaction. Users have the ability to implement preconfigured automations activated by customer actions, take advantage of built-in newsletter and SMS/RCS functionalities for impactful campaigns, and view consolidated performance insights through a unified analytics dashboard that monitors effectiveness across different campaigns, automations, and customer journeys. With more than 100 ready-to-use integrations and complete API access, Rule ensures real-time synchronization of customer and order information. Furthermore, it includes features such as loyalty triggers, integration with Meta for social advertising, and compliance with GDPR and CCPA regulations, all of which provide secure and seamless orchestration of customer interactions. This combination of features empowers businesses to enhance their engagement strategies significantly.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

BEX No 
Blocket Jobb No 
Centra No 
Dynamic Messaging System No 
Facebook No 
Facebook Ads No 
Fastfill Yes 
Geins No 
Google Analytics No 
Google Cloud Platform No 
Magento No 
Meta Ads Manager No 
Nosto No 
Shopify No 
Sitoo No 
Trustpilot No 
Tweakwise No 
WooCommerce No 
Yotpo No 
Zapier No 

Integrations

BEX Yes 
Blocket Jobb Yes 
Centra Yes 
Dynamic Messaging System Yes 
Facebook Yes 
Facebook Ads Yes 
Fastfill No 
Geins Yes 
Google Analytics Yes 
Google Cloud Platform Yes 
Magento Yes 
Meta Ads Manager Yes 
Nosto Yes 
Shopify Yes 
Sitoo Yes 
Trustpilot Yes 
Tweakwise Yes 
WooCommerce Yes 
Yotpo Yes 
Zapier Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$62.74 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Prisma Campaigns

Founded

2015

Country

United States

Website

www.prismacampaigns.com

Vendor Details

Company Name

Rule

Country

Sweden

Website

www.rule.io

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps No 
Landing Pages / Web Forms Yes 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling Yes 
Visual Editor Yes 

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales Yes 
For eCommerce No 
Image Recognition No 
Machine Learning Yes 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics Yes 
Process/Workflow Automation Yes 
Rules-Based Automation Yes 
Virtual Personal Assistant (VPA) No 

Banking

ATM Management No 
Compliance Tracking No 
Corporate Banking Yes 
Credit Card Management No 
Credit Union Yes 
Investment Banking Yes 
Multi-Branch Yes 
Online Banking Yes 
Private Banking Yes 
Retail Banking Yes 
Risk Management No 
Securities Management No 
Transaction Monitoring No 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Online Banking

Brokerage No 
Cash Management No 
Chat / Messaging Yes 
Credit Card Management No 
Electronic Statements No 
Fraud Detection No 
Loan Management No 
Marketing Automation Yes 
Retail Banking Yes 
Single Sign On No 
Transaction Monitoring No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

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