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features
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support

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Description

Identify underperforming campaigns to swiftly reallocate your advertising budget according to your simulation outcomes while staying within your total budget. Our approach employs a windowless measurement method rooted in probabilistic analysis, utilizing time-series data from both your ecommerce platform and various marketing channels to pinpoint the factors that truly influence performance. By analyzing your brand's historical metrics, you can predict the revenue and return on ad spend (ROAS) for your campaigns at any adjusted budget level before making any changes. Integrate all of your marketing channels in a mere 10 minutes with our straightforward, one-time setup process. Within 48 hours, you'll receive valuable insights that can inform your strategy. Additionally, marketers can assess and compare the effects of cross-channel awareness on organic searches, direct traffic, and other campaigns, enabling a comprehensive understanding of their marketing ecosystem. This approach empowers brands to make data-driven decisions that enhance overall effectiveness.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Google Ads
Google Analytics
Instagram
Pinterest
Snapchat
TikTok
Adobe Analytics
Amazon S3
Connexity
Criteo
Eulerian
Kelkoo Group
Klaviyo
Rakuten LinkShare
SaleCycle
Shopify
Telegram
X (Twitter)
trivago

Integrations

Facebook
Google Ads
Google Analytics
Instagram
Pinterest
Snapchat
TikTok
Adobe Analytics
Amazon S3
Connexity
Criteo
Eulerian
Kelkoo Group
Klaviyo
Rakuten LinkShare
SaleCycle
Shopify
Telegram
X (Twitter)
trivago

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

1500€/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Prescient AI

Founded

2019

Country

United States

Website

www.prescient-ai.io

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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