Compare Postalytics vs. Smartmail Marketing

Direct mail campaigns that integrate with other channels take only minutes and not weeks to produce. Each piece of mail you send will be sent to you with information about the status of its delivery and response. All of this information is synced with your CRM or Marketing Automation to enhance your email and digital marketing. Business people receive over 120 emails per day. Over 8,000 messages are stored in an average Gmail account. Postalytics®, which enables you to stand out, delivers personalized messages directly to your audience. This creates a deeper impression than emails alone. Postalytics®, which combines offline delivery and online response tracking, gives you insight into the effectiveness of each campaign. You will know the status of every piece mail, including whether it has been delivered, forwarded, or returned. Our patent-pending direct mail audience tracking gives you a detailed understanding about how your audience responds to and converts online.

Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.