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Description

Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.

Description

Integrate the automation of advertising campaigns across Facebook, Instagram, and Google to gain valuable insights and enhance optimization. Achieve measurable outcomes, interact with your audience on social platforms, and expand your online presence! Design and automate campaigns that effortlessly identify new potential customers. Foster enduring relationships with your social community in a streamlined manner. Deliver actionable and precise insights for superior campaign management and reporting. Strategically create, oversee, and refine advertising initiatives on Instagram, Facebook, and Google to drive increased traffic to your website. Amplify conversions and elevate your business growth! Seamlessly oversee all your social media interactions through a unified dashboard, ensuring you remain informed about your customers' priorities and preferences. This holistic approach will not only improve efficiency but also enhance customer satisfaction and loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace Yes 
Aprimo Yes 
Facebook No 
Facebook Ads No 
Google Ads No 
Instagram No 
Meta Ads No 

Integrations

AWS Marketplace No 
Aprimo No 
Facebook Yes 
Facebook Ads Yes 
Google Ads Yes 
Instagram Yes 
Meta Ads Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€29 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Pegasystems

Founded

1983

Country

United States

Website

www.pega.com

Vendor Details

Company Name

The Next Ad

Founded

2014

Country

Netherlands

Website

www.thenextad.com

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Product Features

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

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