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Description

Overtone functions as a contextual intelligence platform that scrutinizes real-time digital news and media, interpreting information with the thoroughness of a skilled journalist while harnessing the efficiency and reach of AI technology. It delves into page-level details to reveal clear, signal-driven insights about the impact of stories, the reasons behind their connections, and their alignment with brand identities. Catering to publishers, advertisers, and PR professionals, Overtone handles more than 1.4 billion requests each day, generating thousands of unique signals across an array of languages and providing audience curation that prioritizes content, enhancing targeting, brand safety, relevance of campaigns, and generating revenue without depending on intrusive personal data. By empowering media experts to "identify and act on the significant stories," Overtone integrates clarity, cultural context, community insights, and real-time "cultural pulse" signals into the existing infrastructure of adtech and content workflows, ultimately transforming how these professionals operate in a rapidly evolving media landscape. This innovative approach not only optimizes the efficiency of campaigns but also fosters a deeper connection between brands and their audiences.

Description

Contextual intelligence enables businesses to connect with consumers in their own areas of interest while eliminating the need for cookies. By merging text and visuals, a profound level of categorization and brand safety output is achieved. Liz determines the key taxonomies and the suitability of brands within these contexts. Seedtag's contextual AI technology harnesses the capabilities of Machine Learning to deliver an understanding of content that closely mimics human comprehension, ensuring the highest standards of brand safety available. This contextual intelligence is tailored to align with brand goals, ensuring a harmonious connection between brand values and the content consumed. The brand objectives are then transformed into specific actions integrated into the contextualization process. Liz's approach aims to place highly targeted ads that enhance both brand visibility and product recognition. Create compelling creatives that strengthen the connection and integration of your brand within the intended context, producing contextual advertisements that truly resonate with your target audience and foster deeper engagement. Ultimately, this strategy not only maximizes brand impact but also cultivates lasting consumer relationships.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Prebid No 

Integrations

Prebid Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Overtone

Country

United States

Website

overtone.ai/platform/

Vendor Details

Company Name

Seedtag

Founded

2014

Country

Spain

Website

www.seedtag.com/our-solution/

Product Features

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales No 
For eCommerce No 
Image Recognition No 
Machine Learning No 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics No 
Process/Workflow Automation No 
Rules-Based Automation No 
Virtual Personal Assistant (VPA) No 

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