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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

Description

Enhancing your website's design is crucial for helping visitors easily locate what they seek or discover your most promoted products. To boost your website's conversion rate, it's beneficial to analyze conversion trends based on the time of day and week. Providing pertinent content while managing click data will allow you to refine links to your offerings and identify sudden surges in product popularity. Additionally, adapting the length and layout of pages according to user behavior is essential. It's important to determine the best placement for advertisements and call-to-action elements, as insights gained from these methods can lead to significant improvements in conversion rates. Utilizing tools like Gemius HeatMap can streamline this process by analyzing visitor clicks and scrolling patterns, generating various reports such as LinkMap, ClickMap, ScrollMap, Articles & Author Effectiveness, and insights into traffic sources and social media engagement. Ultimately, prioritizing a user-friendly and uncluttered website experience will contribute to higher visitor satisfaction and increased conversions. By implementing these strategies, you can foster a more engaging environment that effectively meets the needs of your audience.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Cint
Figma
IdoSell
Lovable
PureSpectrum
Respondent
User Interviews

Integrations

Cint
Figma
IdoSell
Lovable
PureSpectrum
Respondent
User Interviews

Pricing Details

$199/month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Vendor Details

Company Name

Gemius

Founded

1999

Country

Poland

Website

heatmap.gemius.com/en/

Product Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Product Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Alternatives

Alternatives

heatmap Reviews

heatmap

heatmap.com
UserZoom Reviews

UserZoom

UserTesting