Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
Description
User Insights provides a straightforward way to gain a deeper understanding of your customer's perceptions regarding your website. With this service, you can gather valuable suggestions for enhancements, tackle pain points, boost conversion rates, and much more without the need for guesswork or speculation. Gain confidence in your decision-making as you refine your site based on genuine user feedback. Engaging with users is crucial for developing a product that truly meets their needs, and we simplify that process; all we require is a link. This link can be distributed to our panel of testers, or you can share it with your own audience. Unlike our competitors, who believe in charging extra for additional features, we include all our offerings for every test without any hidden fees. Moreover, we don’t see the need for a subscription model for user testing, which is why we don’t implement one. We ensure that testers spend a minimum of five minutes on your site, as we believe that any important insights will become apparent in that timeframe. After all, users lingering for over 20 minutes are often not the ones whose opinions you need the most help deciphering. Our focus is to assist you in understanding your users effectively and efficiently.
API Access
Has API
API Access
Has API
Integrations
Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews
Pricing Details
$199/month
Free Trial
Free Version
Pricing Details
$20 per user tests
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Vendor Details
Company Name
User Insights
Website
userinsights.com
Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription
Product Features
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription